Event Management & Wedding Planner (Level 4) Diploma Course

Course Structure

The Level 4 in Event Management & Wedding Planner course is divided into five comprehensive modules:

Module 1: Facing challenges Support – Finances – SWOT analysis – Naming your business - Tax – and why having an accountant makes business sense - VAT – and whether registration is right for your business - Insurance – why it is safer to be protected - Financial management - Business plans - Basics of a business plan - Professional presentation goes a long way – Banks – Grants – Business angels - Venture capitalists – the ‘Dragons Den’-type relationship - Now you have the money – how do you manage it - Balance sheet – Assets – Liabilities - Long-term liabilities - Short-term liabilities - Budgeting for your events/weddings - Sample budgets – Business plan - Employing People - Specialist recruitment agency - How to end an employee’s job - What is the risk assessment process? - Pre-event staff briefing - Venue design and layout - Slips, trips and falls – how to avoid them - Obstacles and making sure walkways are clear - Footwear – choosing functionality over fashion - Work undertaken by subcontractors/ supply partners - Basic rules for dealing with an emergency - Ethical events, Music and Alcohol licensing - Support environmentally conscious and sustainable businesses - Calculate and offset your carbon emissions - National framework for sustainable events

Module 2: Planning Successful events Private Client events - Planning successful events - Dealing with your budget - Creating the perfect ‘look and feel’ - Table decorations - Theming your event - Managing your venue - Private homes - Marquees to tentipis - Equipment/supply hire versus purchase - Purchasing stock - Suppliers – your extended team - Event Specifications - Planning the timeline of your event - Planning phase - Event phase - Communications with your client - Communication with your suppliers - Communications with your on-site support team - Working with your caterer - Organizing a tasting session with a potential caterer - Look, style and feel for the whole event - The art of successful canapés - Making sure that the paperwork is completed - Large scale events – Festivals – Carnivals – Charity events - Agricultural Shows - Selecting the paper for your project - Management of the invitation process - Tips for choosing a designer

Module 3: Understanding the corporate world In-house events – Budget - Planning processes for corporate events - The right supply partners for corporate events - Hospitality involving travel or major sporting events - Tasks for a daytime event: seminar/conference/training session - Themed events - Shared parties – Summer parties - Focus on cohesion - Team building events - Training courses - Advising on sponsorship - Conference Day –

Module 4: Working with your wedding couple Planning someone’s big day – Communication - Wedding Brief - Religious weddings - Church of England weddings - The legal bits - The ceremony - Catholic weddings - Jewish weddings - Hindu weddings - Buddhist weddings - Sikh weddings - Non-religious ceremonies and overseas weddings – Humanist - Pagan/Celtic wedding - Civil ceremonies - Same sex civil partnerships - Overseas weddings - Planning challenges – Venues - Clothing and hair advice - Wedding Flowers - Wedding Cake – Transport - Wedding Photography – Entertainment - Wedding gift lists – Toastmasters - Selecting a caterer - Sit-down meals – Buffets - Barbecues and hog roasts - Selecting the wine - Bubbles – real champagne or alternative? - Day-by-day countdown - Seating plans - Green weddings – Travel - Green wedding wear - Green wedding invitations - Pros and Cons of a theme

Module 5: Defining your product Showcasing your talents - Knowing the difference between advertising, PR and advertorials - How do you cope with enquiries following a successful promotional campaign? - Researching your competitors - How and where should you look for your competitors? - Dealing with a less than warm welcome - Starting with a positive attitude - Developing your ‘niche’ - What does a website need to do? - Plan your website carefully - Search Engine Optimisation (SEO) and making use of Google Analytics - Know your media - Printed media - Dealing with Journalists - Email marketing - Social networking

The UK Learning College is a leading Distance Learning Provider, offering a route to study for anyone who wants to gain a new skill or qualification, but finds the traditional, classroom-based mode of study unsuitable. Distance learning is an ideal way to learn around your current time and financial commitments, no matter how diverse and unpredictable your schedule is. With UK Learning College you not only study when it suits you and in your own time, but you can be sure of receiving all the advice and support you require as your studies develop. Because of our continuous system of enrolments, Students can enrol any time of year, and our flexible distance learning courses allow students to plan their studies to fit in their life style or work commitments. All of our students have access to their own personal distance learning course tutor who specialises in their field of education and is totally committed to helping you succeed in your home learning course.