Postgraduate

In Poole and Bournemouth

Price on request

Description

  • Duration

    2 Years

To provide students with the opportunity to develop skills essential for working in this sector, using theories and processes of project and operational management. Students will learn about the planning, design, implementation and evaluation of a variety of events, as well as gaining a comprehensive overview of the discipline of marketing and the migration towards the integrated management of the marketing communications aspect of the marketing mix.

Facilities

Location

Start date

Bournemouth (Dorset)
See map
Bournemouth University, 21 Lansdowne Road, BH1 1RZ

Start date

On request
Poole (Dorset)
See map
Bournemouth University, Dorset House, Talbot Campus, BH12 5BB

Start date

On request

About this course

An honours degree is normally required, or substantial relevant industrial experience at senior management level.
If English is not your first language: IELTS 6.0 (Academic) or above.

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Subjects

  • Management

Course programme

Msc Events Management

Delivery method:
Full-time(with placement option)
Course Reference: MSEM

Course Overview

Event Management is growing rapidly and is a major part of the experiential marketing concept. All aspects of marketing communications are discussed as part of the course to enable you to prepare an integrated events marketing communications plan.

The make-up of the course is truly international, giving you a unique opportunity to mix with a diverse range of nationalities, allowing you to increase your intercultural competence – vital preparation for working in a mixed-nationality workforce or dealing with a mixed-nationality clientele.

You will receive practical and specific training delivered by research-active and industry-experienced staff such as Dr Miguel Moital and Dr Julie Whitfield, including an optional work placement as well as organising and evaluating your own events as part of the course. You will also develop appropriate analytical and managerial competencies, which will enable you to respond to strategic issues, as well as developing your capacity to stimulate change in response to current and future developments.

The course will help you become knowledgeable about diversity, aware of cultural differences associated with managerial work and able to develop your aptitude for leadership within the Events Management sector.

It’s an exciting course that will help you learn all the skills you need to succeed in the growing Events industry.

Why BU?

  • The Business School has a professional teaching team who are experts in their field
  • BU's world-class graduates are sought by global organisations such as BMW, Panasonic, and IBM
  • Our business and management qualifications are recognised by leading professional bodies
  • BU has a thriving research culture with outputs delivered through consultancy, projects, publications and conferences
  • BU offers focussed degrees for postgraduates at all levels of career progression

Events Management

Price on request