To create a clear message you need to keep it simple, compelling and grammatically correct. Your communications need to be succinct, coherent and tempt your customers to find out more. This course will teach you how a good understanding of your customers motivations will help you produce advertisements and marketing materials with real influence Course Outline: The role of advertising How copywriting acts as your best salesperson What people expect of your copy and what you should expect from them Planning copy, from briefing to layouts Advertising copy, including assessing examples of good and bad copywriting Copy of brochures and leaflets, including structure and writing technical product sheets B2B copywriting and how it differs from consumer copy How to improve grammar Structure copy effectively, from the headline to end-line The future of copywriting, including an overview of web-copy
