Fashion Business

Course content - 2017 entry

• Stage 1
• Stage 2
• Stage 3

• View the programme specification for 2016 entry
• View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages

• Entrepreneurship and Brand Innovation

  You’ll develop a coherent understanding of entrepreneurship and entrepreneurial traits, defining innovation and using it in business, and the relationship between entrepreneurship and new business development. Assessment will be through a new innovative business proposal.

• Understanding the Fashion Business Environment

  This unit is built around a fashion lecture series that all of our postgraduate students will participate in. This is a unique opportunity to introduce the very best fashion business professionals to inspire and educate. Additional specific MBA workshops will cover topics spanning management structures in fashion, managing creative people, building effective fashion brands, and strategic thinking for fashion professionals – as well as workshops looking at implementing business methods. Assessment will be through a mini business project and business report.

• Creative Thinking

  You’ll explore the notion of creativity and experiment with new creative techniques for business. Assessment will be through a creative business project.

• Digital Communications and Fashion PR

  You’ll explore the impact of new technologies on marketing functions, the impact of social media on brand exposure and the role of PR in a global networked society. Assessment will be through a group blogging project.

• Future Trends and Fashion Brands

  This unit will explore trend forecasting and will evaluate how fashion brands utilize forecasting in order to communicate their brand messages. Assessment will be through a mini project.

• View the programme specification for 2016 entry
• View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages

• Fashion Consultancy with Industry

  You’ll have a live consultancy with a recognisable fashion brand, and will be assessed through a business report and presentation to industry.

• Finance in Practice

  You’ll explore the fundamentals of finance including profit and loss, balance sheets, financial structures and procedures, through lectures and practical workshops. Assessment will be through an examination.

• People and Management

  This unit will look at management structures and processes within the fashion businesses as well as looking at the human aspect of managing people. Assessment will take the form of a project and a practical skills assessment.

• Leadership and Strategy

  This unit will look at the nature and principles of leadership within the context of change. It will explore leadership models and traits. It will also examine the role of strategy to leadership. Assessment will take the form of a strategic pitch to industry.

• View the programme specification for 2016 entry
• View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages

• Individual Applied Business Research Project

  This is a self-initiated and self-directed project which builds upon one of the key areas of the course to develop a research lead project. Assessment will be either through a dissertation, a visually expressed research report and business plan or a design proposition project and accompanying report.

• View the programme specification for 2016 entry
• View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course stages