Fashion Buying with Marketing BA (Hons)

Bachelor's degree

In Leicester

£ 7,909.67 VAT inc.

*Indicative price

Original amount in EUR:

9,250 €

Description

  • Type

    Bachelor's degree

  • Location

    Leicester

  • Duration

    3 Years

Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms.

You’ll study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You’ll also cover report writing, data selection, presentation and critical analysis.

We have embedded sustainability and social responsibility into our curriculum and aim to give you the tools to drive innovation at all stages of the buying process. We will also equip you with the practical skills you will need to take on the challenges of our rapidly evolving industry, in particular the shift in consumer demand from high street to online shopping.

Facilities

Location

Start date

Leicester (Leicestershire)
See map
The Gateway, LE1 9BH

Start date

Different dates availableEnrolment now closed

About this course

Art and Design Foundation or
112 points from at least 2 A-levels or
BTEC Extended Diploma DMM or
International Baccalaureate: 26+ Points including Art and Design
Plus five GCSEs grades 9-4 including English Language or Literature at grade 4 or above.

Key features

DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programmes.

Work on live projects with industry partners to learn from buying, marketing and creative experts. Previous briefs include sustainable projects with Stella McCartney and Ted Baker, and a trend forecasting project with Next.

Learn how to analyse consumer behaviour in order to develop targeted marketing and promotional campaigns for retailers.

Enhance your career prospects by choosing a year-long placement. Our students have worked at Next, Urban Outfitters, Mamas & Papas, Joules, Yours Clothing and O’Neill.

Our graduates have gone onto work at companies including Reiss, Next, Marks & Spencer, River Island and Selfridges, while others have started their own successful companies.

Develop highly sought after CAD skills in our state-of-the-art labs to enhance your fashion industry prospects.

Take part in our international experience programme, DMU Global. Students have benefited from trips to Porto, Antwerp, Amsterdam, Hong Kong and New York, meeting key influencers at top fashion brands.

Utilise an award-winning workshop and design space – the Vijay Patel Building – containing specialist facilities to foster fresh ideas and creativity.

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Reviews

This centre's achievements

2021

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 15 years

Subjects

  • Communication Training
  • International
  • CAD
  • Supply
  • Presentation
  • IT
  • Design
  • Marketing
  • Planning
  • Skills and Training

Course programme

First year
  • Core Buying 1
  • Textile Materials 1
  • Fashion Communication (CAD)
  • Introduction to Fashion Business
  • Design Cultures 1
Second year
  • Core Buying 2
  • Fashion Marketing
  • Fashion Business Innovation
  • Design Cultures 2
  • Fashion Business Entrepreneurship
Third year
  • Sourcing and Supply
  • Advance Fashion Marketing
  • Major Project - Dissertation
Teaching and assessments

Structure

This includes design studio practice, formal lectures, group seminars, tutorials, lab work and practical workshops. There are regular tutorials and reviews which allow you to reflect and develop your work ready for your final presentation at the end of the year.

Contact hours

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, phase-testsessays and reports) Your precise timetable will depend on the optional modules you choose to take, however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures and tutorials) each week, and we expect you to undertake at least 25 further hours of independent study to complete project work and research.

Additional information

UCAS course code: WN25

Fashion Buying with Marketing BA (Hons)

£ 7,909.67 VAT inc.

*Indicative price

Original amount in EUR:

9,250 €