Fashion Design (Marketing) BA (Hons) with Integrated Foundation
Bachelor's degree
In London
Description
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Type
Bachelor's degree
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Location
London
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Duration
4 Years
The BA (Hons) Fashion Design with Marketing with Integrated Foundation includes one year of studies at the foundation level and is designed for those who do not meet the requirements for direct entry to the BA (Hons) Fashion Design with Marketing. Design professionals increasingly work across boundaries between industries. The knowledge you gain from a foundation year will open your mind to working across different areas of fashion and design. It will also enable you to work more effectively with others, both as a student and in industry.The Integrated Foundation programme provides a broad-based introduction to fashion and design, where you can explore and develop your understanding of the creative industries, fashion design, fashion marketing and interior design.The BA (Hons) Fashion Design with Marketing is an innovative and challenging programme for students who wish to become customer-focused designers. The programme integrates theoretical understanding with practical, hands-on experience to develop your creativity as well as your business acumen and ensure you are prepared for employment.You will learn about fashion markets, the consumer and fashion marketing strategies enabling you to produce designs and construct clothing ranges around well-researched consumer needs and industry trends.As well as marketing skills, you will explore the practicalities of the design process and build technical skills in areas such as drawing, computer-aided design and pattern-cutting.The BA (Hons) Fashion Design with Marketing will allow you to discover your own individual design style by going through the fashion design process from the initial concept through to creating your own fashion collection for the graduate fashion show.Register for an Open Day Why should I choose this programme? The foundation year will ensure you have the skills and grounding...
Facilities
Location
Start date
Start date
About this course
Study methods You will receive high quality teaching and much of this will relate directly to the contemporary fashion industry. You will do a lot of hands-on work where you will apply the theory you learn to practical, industry-related projects.You will study alongside other fashion and design students, and you will look at and debate matters that are pertinent to the current fashion industry, and to society, culture, and world issues.Your learning will be enhanced by relevant opportunities and activities such as: working on live projects and competitions working with industry contacts and sponsors attending talks by industry specialists and networking with industry contacts studying abroad with us in Paris Your programme will combine methods of tutor-led teaching with tutorial support, and also studio-based teaching with individual and group critiques. Assessment structure...
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Subjects
- Marketing Tools
- Design
- Marketing
- Marketing Strategy
- Design techniques
- Fashion Styling
- Fashion Marketing
- Industry
- Fashion Textile
- Interior Design
Course programme
Length
Four years, comprised of one year of foundation studies, followed by three years of study at degree level.
Modules
Foundation Year
Term 1
- Research
- Ideas
- Make
Term 2
(In the second term, you will choose to take three out of the four modules listed below, designed to introduce specialist areas of study)
- Fashion Design
- Fashion Marketing
- Interior Design
Degree programme
Year 1
- CAD
- Fashion Marketing and Promotion
- Fashion Trends
- Global Prespectives
- Historical and Contextual Studies in Fashion
- Pattern 1 and 2
Year 2
- Design Studio 1 and 2
- Fashion Communication
- Fashion Illustration
- Theoretical Studies in Fashion
- Elective module
Year 3
- Pre-Collection
- Collections
- Dissertation
- Fashion Design Portfolio
Elective modules
- Fashion Journalism and PR
- Fashion Show Production and Event Management
- Fashion Styling and Photography
See module descriptions
Additional information
With COVID-19 likely to generate worldwide quarantine restrictions and travel disruption for some time, and noting our duty to prevent our students from being impacted by a potential second wave, we've made the decision to deliver the Autumn 2020 Term online and prepare to return to campus in January 2021.
Fashion Design (Marketing) BA (Hons) with Integrated Foundation