Postgraduate

Online

£ 9,250 + VAT

Description

  • Type

    Postgraduate

  • Methodology

    Online

Fashion journalists communicate breaking news, future trends and industry issues to the public. Whether reporting from a front seat at a fashion show, interviewing a celebrity in a new retail campaign or uncovering what really happens in Third World sweatshops, the life of a fashion journalist is stimulating and fast-paced.

This dynamic and highly creative course encourages you to explore the vast landscape of fashion and lifestyle media, whilst equipping you with the journalistic skills needed to become a versatile and creative fashion communicator.

Our School of Fashion has been ranked in the top 20 by The Guardian's 2017 university league table.

About this course

This course’s unique philosophy revolves around the idea of the voice – training and finding the voice in Year One, developing and widening that voice in Year Two, and expressing and promoting each voice’s unique attributes in Year Three.

You’ll develop skills through individual and collaborative work in both studio and industry environments, including a work placement and live project briefs.

Over the three years, you’ll build a portfolio of work of various styles and techniques, across a range of markets and communication platforms. The course culminates in a graduate portfolio demonstrating each individual’s skills and interests.

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Subjects

  • University
  • Project
  • Industry
  • Media

Course programme

Course content - 2017 entry
  • Year 1
  • Year 2
  • Year 3

In the first year, you'll be introduced to the University and the technical workshops and facilities available to you. On the course you’ll learn the technical and conceptual skills that will give you a solid foundation from which to explore your areas of specialist activity.

  • View the programme specification for 2016 entry
  • View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules
  • Fashion Journalism 1

    This unit introduces you to some of the most commonly used journalistic styles and areas of focus adopted by the contemporary fashion journalist. These include, specifically, developing an eye for a good story, ensuring stories are timely, areas we examine and people we cover. We'll also look at the diverse range of platforms on which we communicate fashion and investigate the differences of styles between them. We'll do this in terms of style, structure, focus and language.

  • Fashion Vocabulary

    We discover the language of fashion. This means terminology and utilising descriptive language to enable readers to picture what we're discussing, going beyond the surface and appearance of accompanying visuals.

  • Fashion Media and Industry

    This unit examines the industry itself. It enables you to consider yourself, at this early stage, within it, through the production of a portfolio of work you've undertaken in the past. This helps you to reflect your initial career aspirations and areas of potential investigation for work placement/study abroad in Year 2. You'll also gain a greater awareness of complementary industries to fashion within the greater ' lifestyle' or 'creative industry' arena.

  • Introduction to Fashion History and Theory

    Establishes the basic framework of historical knowledge. This is vital for developing a contextual understanding and also introduces the tools for visual and textual analysis.

The second year focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. During this year you may also have the opportunity to complete an industry work placement or even study abroad.

  • View the programme specification for 2016 entry
  • View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules
  • Fashion Journalism 2

    This unit helps find and train our journalistic voices, through discovering research methodologies and techniques to offer voice depth and broad appeal. We know that an effective headline and initial reportage can grab attention, and that thoughtful use of description, terminology and appropriate imagery can help the reader trust us.

  • Fashion Publishing

    In this unit, you'll be expected to work as part of a group to develop a vision for a new magazine, identify an appropriate audience and create a product that aligns with both. As part of the process, we'll explore the typical structures and hierarchies of fashion titles across numerous platforms. And we'll look at how they elicit information about their audiences.

  • Work Placement and Portfolio

    You'll experience the workings of a sector of that industry first hand, through a mandatory work placement period of a minimum of three weeks, either with the same or multiple provider. Adopting the process of investigation, application, interviewing and participation, you'll then reflect on these experiences both directly. You'll also do this indirectly, through the curation and production of a portfolio, allowing the input of these experiences to further shape your career pathway and/or aspirations for the future.

  • Theories of Culture, Identity and Communication

    This unit introduces key issues and academic debates circulating in contemporary discussion of design culture. We'll provide interdisciplinary theories and methods for analysis, drawing on dominant theories of explanation and engaging in current debates. An important consideration is to demonstrate the significance of theory - in understanding the contexts of practice - through lively and contentious debate in seminars.

  • Study Abroad (optional)

    This optional unit gives you the chance to spend time in an overseas educational institution.

The third year will see you achieve a greater level of independence with self-managed research, study and practice, resulting in a final major project and a written dissertation.

  • View the programme specification for 2016 entry
  • View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules
  • Innovation in Fashion Publishing

    You're asked to select an area of fashion publishing, including (but not limited to) specific market sectors, platforms of dissemination, specific publishers or specific titles. You'll conduct a detailed research analysis of the area's past and present, culminating in ideas for its future. You're encouraged, where possible, to not limit yourself to the UK, but adopt a more international perspective.

  • Final Major Project and Portfolio 2

    You'll create what's fundamentally your own brief - producing two outcomes, a final major project and a portfolio that both exclusively demonstrate your skills, abilities, motivations, interests and a personal manifesto of creative practice.

  • Dissertation

    This is a period of self-directed individually-negotiated research on a subject related to the contextual and/or theoretical concerns of your discipline or chosen area of practice.

  • Or Combined Dissertation and Critical Reflection

    Consists of two periods of sustained, individually negotiated research on subjects which are likely to be related to the contextual and/ or theoretical concerns of your chosen areas of practice. This is towards the provision of structured argument. In the first section, you'll undertake a dissertation, by engaging with research appropriate to you chosen subject area. In the second, you'll undertake an individually negotiated project of critical research and reflection that provides a contextual framework for, and analysis of, your own practice and/or visual interests.

  • View the programme specification for 2016 entry
  • View the summary specification for 2017 entry

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.

Course modules

Fashion Journalism

£ 9,250 + VAT