Fashion Marketing and Retailing BA (Hons)

Home Undergraduate Fashion Marketing and Retailing BA (Hons)Fashion Marketing and Retailing BA (Hons) How to apply »UCAS codeWN25QualificationBA (Hons)DurationUp to 4 yearsStudy locationScottish BordersDelivery typeFull-timeOverviewProgramme contentEmployabilityEntry requirementsFees & scholarshipsOverviewFashion Marketing and Retailing combines fashion management and marketing with a retail specific focus. Designed to allow students to experience elements of product development and materials evaluation, this programme is based on both practical and industrial based projects. The programme will discipline students in the management of a retail outlet, assessing merchandising and store environment, exploring the use of technology and marketing in replenishment. This course is taught at our Scottish Borders Campus in Galashiels.  Show key dataProgramme contentYear 1 This broad common Level 1 for all Fashion, Communication, and Marketing and Retailing students provides an introduction to students’ chosen programme and to the related pathways. Students are encouraged to research and develop individual strengths and skills in the analysis, evaluation and contextualisation of their work in the contemporary fashion marketplace. Learning and teaching Scheduled learning: 33% Independent study: 67% Assessment Written: 14% Practical: 0% Coursework: 86% Year 2 Equips students with evaluation skills to further explore retail management. Service management, promotions and advertising support the students’ understanding of managing retail design, delivery and marketing. Events management provides opportunities to plan, manage and co-ordinate live events whilst retail logistics assesses the role of distribution. Learning and teaching Scheduled learning: 25% Independent study: 75% Assessment Written: 26% Practical: 0% Coursework: 74% Year 3 With an industrial focus the students embark on a year of liaising with fashion,...