BA (Hons) FASHION MARKETING

With a combination of theory-based and practical, creative modules, we’ll give you the ideal foundation to market fashion innovatively and effectively.


In the first of your three years – four if you take the optional year-long placement – you’ll explore key debates in today’s fashion business, such as industry ethics, as part of your introduction to marketing.

You’ll learn about the ‘four Ps’ of marketing – product, price, promotion, place – and put together a fashion magazine, both online and as a hard copy. This will also give you valuable experience in working on photo shoots.

In your next year, you’ll look at areas such as visual merchandising, show production, fashion promotion on film and campaign management. You’ll examine how social media works in relation to fashion.

All that you’ve learned will feed into a big final-year project of your choice. For example, you could bring your skills together to formulate a major marketing strategy for a new perfume brand.

We expect our fashion marketing graduates to reap the same sort of success in the business that so many University of East London fashion students have enjoyed.

We’ve seen how having marketing know-how often brings out the entrepreneur in our designers. Some have set up their own businesses.

It’s a good bet that our dedicated Fashion Marketing course will also prepare graduates to take up careers in related areas such as merchandising, buying, public relations, fashion journalism, campaign management and trend prediction.

Three of last year’s graduates, who studied marketing as part of their design course, have already gone on to land jobs as buyers for Urban Outfitters, Anthropologie and Marks and Spencer.

History shows you get noticed on our fashion courses - especially when your abilities are showcased at the annual Graduate Fashion Week show, attended by some of the industry’s leading creative talents.

FROM
A LEVEL
Must include passes at A2 in at least two subjects.
FROM
BTEC
Extended Diploma or Diploma
FROM
INTERNATIONAL BACCALAUREATE
Diploma with 25 points including a minimum of 15 points at Higher Level.
We would normally expect you to have Grade C in GCSE English and Maths. All applicants are required to attend an interview and submit a portfolio of their work (Please see below for details).