Fashion Marketing: Intensive

This fashion marketing course is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion.

This is an intensive one-week course covering the key elements of our Introduction to Fashion Marketing short course alongside more advanced techniques.

The course will include:

• Analysing the fashion market and its environments
• Fashion marketing research
• Identifying fashion segments and selecting target markets
• The fashion product
• Distribution
• Pricing garments and fashion services
• Integrated fashion communications
• Consumer behaviour
• Fashion marketing planning and determining the strategy
• Differentiating, positioning and innovation in fashion markets
• The fashion calendar and the role of the buyer
• International dimension of fashion marketing
• Marketing luxury products and other contemporary issues

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.