Fashion PR and Marketing (16-18 Year Olds)

If you are interested in the business side of fashion then this fashion marketing course is ideal. It will introduce you to the interesting areas of fashion marketing, communications and public relations. You will undertake a field visit to stores or a shopping centre to undertake a competitor shopping activity and will present the results back to the class.

The course includes:

• Types of fashion
• Fashion calendar
• Fashion weeks
• Fashion segments and targets
• Distribution strategies
• The marketing mix
• Press releases
• Social media and its influence on fashion PR
• Generating editorial coverage
• Analysing and creating press releases
• Press packs
• Images to influence the media

Content covered on this course is also covered on our 'Introduction to fashion industry (16-18 year olds)' course and we suggest that you don't participate on both courses.

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.