Bachelor's degree

In London

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    3 Years

The course aims to: Build awareness of target audiences and equip you for the successful pitching of new commissions within fashion and lifestyle communication. Develop key techniques for articulate presentation to industry and the media. Provide an active learning environment in which you manage innovative project work and prepare for the global media industry. Enable you to understand emerging trends in culture and society.

Facilities

Location

Start date

London
See map
65 Davies Street, W1K 5DA

Start date

On request

About this course

You should:

* Have at least 240 UCAS tariff points, plus passes in 3 other subjects at GCSE, or equivalent qualifications.
* Have IELTS level 6.5 or equivalent if English is not your first language.

As a guide preferred subjects include English, Fashion Studies, a foreign language, Media Studies.

Applications from mature students are welcome and consideration may be made toward applicants who have practical/work experience which can be shown to be equivalent to formal qualifications.

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Course programme

Content

Do you want to shape the next great, worldbeating public relations (PR) campaign? Will you become a PR with the most contemporary communication skills at your fingertips?

Whether you will forge a career in fashion, lifestyle, music, the arts, charity or the great corporate world, this degree equips you to shine anywhere on the world stage. It embeds the practice of public relations where it belongs, in the heart a rapidly changing convergent media world. The focus of this course is on key media markets, cutting edge strategies and techniques for branding and promoting the product, the person or the cause - all underpinned by extensive research and Information Communication and Technology skills. The world of communication relies on texting, podcasting and vodcasting. Do you want to be part of this vibrant world?

Structure

The course focuses on a range of specialist communication techniques - you begin by learning how to do the job of the journalist, the broadcaster or the blogger with whom you will be working. Initially you work side by side with them acquiring the same research skills, the same technical expertise, the same understanding of both the media and fashion. In exciting cross-course collaborations you learn media targeting, working with clients, forecasting, styling, location work, events organisation and professional presentation. You will also work in industry on major sponsored projects. All this is underpinned by a study of ethics and media law and contextualised by a broad programme of cultural studies.

Fashion, lifestyle, arts, music and culture provide the creative curricula content with industry-sponsored project work offering real-life problem solving scenarios as well as work placement opportunities.

Additional information

Payment options: Home/EU Fee £3,290 International Fee £12,250
Career opportunities: Successful graduates find challenging opportunities as fashion stylists, TV/radio researchers, PR account executives, television presenters and web designers in a range of media outlets. Alternatively, graduates will be able to apply for postgraduate study within London College of Fashion or nationally.
Contact person: Brenda Polan

Fashion Public Relations

Price on request