Fashion Store Assistant & Personal Shopper

Module 1 : Profession of a Personal Shopper
What is a Personal Shopper?
Types of Personal Shopper. Colour analysis
Body shape.
Hair and Make Up

Module 2 : Planning Advice
Personal analysis of your client : interview and questionnaire
Wardrobe analysis
Basics of a wardrobe
Complementary accessories

Module 3 : Fashion and Trends
Fashion history
Trends
International fashion

Module 4 : Communication and Protocol
Social Events
Social Protocol

Module 5 : Career Guidance
Career
Promotion and marketing: how to attract customers

Module 6 : Understand consumer behaviour and excel in customer service
Understanding consumer motivation
Consumer attitudes
The consumer decision process
Seduce customers with excellent service
Build long term relationships with customers
After sales service – handling complaints and returns
Typical complaints and how to handle them
Returns
Staying cool under pressure – dealing with challenging situations
Shoplifting

Module 7 : Make your shop a magnet to customers
Put your Personal Shopper and Stylist skills to full use
Up sell with hair and makeup styling
Selling accessories
Working with your clients budget
Selling tips to help identify your customers’ needs
Ideas to grow your retail presence
In-store tips that boost sales