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Feature writing e-learning course

Training

Online

£ 99 + VAT

Description

  • Type

    Training

  • Methodology

    Online

  • Class hours

    3h

You will learn: How to write each of the 8 main feature styles. What your reader really wants to read. How to develop ideas and themes and maintain reader interest. Proven techniques for planning your feature. How to use language, tone and style to best effect. How to make your copy flow. How to craft successful introductions. The importance of linking phrases and a climactic resolution. Time-saving tips used by the professionals. .and much more. Suitable for: Anyone new to feature writing, including writers, junior features editors, subs, production editors, PR executives and staff on internal publications. The ideal foundation to our Advanced feature writing course.

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Teachers and trainers (1)

Margaret Coffey

Margaret Coffey

Senior trainer

Margaret Coffey is a journalist, trainer and founding-director of ETC. She works with major publishing houses to design and deliver programmes to improve the performance of editors and journalists across all media channels. For 20 years she has written about business and technology for US and UK publications and websites, including BusinessWeek, The Independent, The Financial Times and many others. Margaret leads our News writing, Feature writing and Writing for the web online courses.

Course programme

This online feature writing training course from ContentETC will give you all the hints, tips and steps to writing a better feature article.

Why should someone invest their precious time and read your feature? The challenge for any writer today is getting people to read their work and keep them reading. In a feature article you usually have more time and space to develop an idea, or series of ideas, and look at a subject in-depth. You have more room for tone and colour, so your readers feel they are really there with you. All this makes it an exciting, but challenging piece of work to create.

Good feature stories are the result of careful planning and a proven structure. Our interactive feature writing e-learning course helps you break down the whole process of writing great features and gives you the chance to try out lots of different techniques.


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To check your understanding of the theory, during this e-learning course you will be quizzed on all aspects of PR writing.

Top tips and checklists

Handy tips and checklists at key stages of the course. These cover vital topics including: changing the description of the company/organisation at the end of the release to include what it has done recently; thinking of the email subject line as the headline; rewarding the journalist who replies with more information which is exclusive to them and much more.

Feedback from the trainer

Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your work and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.

Feature writing e-learning course

£ 99 + VAT