Finance for Sales Managers

• Understand the financial impact of changes in margin and mark-up and how this affects profitability.
• Produce a profit and loss account by customer and by product.
• Calculate and analyse your competitors' margins.
• Understand why profit does not equal cash.
• Consider how your sales impact on cash requirements and the working capital cycle.
• Review WIP reports, aged debtor reports and calculate debtor days.
• Analyse management accounts and learn what questions you should be asking your finance department.
• Producing budgets and forecasts.
• Measuring financial performance, using ratio analysis and key performance indicators (KPIs).
• Presenting reports to your finance director.

Offered either by public seminar or on site.