Finding out about Market Research

Finding out about Market Research

Benefits of attending:
· High quality training by experienced marketing professional
· Practical exercises to support the learning process
· Training can be geared to your individual organisation's situation


Outline of programme:
In this training course the following topics will be covered:

* What is market research and why is it important?
* The market research process
* How to set objectives for your market research needs
* How to plan for your market research
* How to collect the information you need
* Using other people's work - desk research
* How to design and use questionnaires
* How to use the telephone for interviewing
* How to analyse the information you have collected
* What it all means, and how to use the conclusions

Duration:
This course normally operates as a 1-day course, depending on the depth required and issues which need to be covered. It can also be run as part of a series, together with Marketing, Putting the Profit into PR, Managing the Customer, and Analysing the Effectiveness of Marketing Tools