Fundraising and Crowdfunding Management

Module 1: Your Investor Options in Crowdsourcing Capital

1.1 What is Crowdfunding
1.2 Your Guide to Fundraising
1.3 Investor Alternatives to Crowdfunding
1.4 The Requirements for a Successful Crowdfunding Campaign
1.5 A Quick Look at the Top Campaigns in Recent Years

Module 2: Understanding Market Dynamics and Demand

2.1 Market Demand
2.2 Why Statistics Matter
2.3 Making the Cut
2.4 Understanding Manufacturing & Production Timelines
2.5 Getting Production Quotes
2.6 Doing Your Homework

Module 3: Business Planning for Crowdfunding & Fundraising

3.1 Your Responsibilities to Your Funders
3.2 Your Target Audience
3.3 The Jumpstart Our Business Startups (JOBS) Act (USA)
3.4 Protecting Your Intellectual Rights
3.5 Calculating Fundraising Goals

Module 4: Marketing for Crowdfunding

4.1 Creating the Perfect Pitch
4.2 Branding Your Product
4.3 Appealing to Emotions
4.4 The Right Media
4.5 Share Marketing
4.6 Driving Content Media
4.7 Creating a Buzz
4.8 It All Starts with You

Module 5: Getting Started

5.1 Creating Content
5.2 Preparing for the Launch
5.3 Building Your Network
5.4 Fine tuning Your Campaign
5.5 Outreach and Early Engagement
5.6 Adding Value and Authenticity
5.7 Sharing Your Credentials
5.8 Communicating with Your Funders