General Marketing Skills
Course
In London
Description
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Type
Course
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Location
London
To gain a solid understanding of marketing principles and feel confident in the use of key marketing theories and techniques. Suitable for: Researchers from client companies and agencies at the start of their career, and more experienced researchers who want to 'brush up' on basic marketing skills and techniques.
Facilities
Location
Start date
Start date
Reviews
Course programme
You will come away with a clear understanding of the marketing process, and a useful 'toolkit' of models and techniques to use throughout your career.
Objective
To gain a solid understanding of marketing principles and feel confident in the use of key marketing theories and techniques.
Learning outcomes
By the end of the course, delegates will:
- Have a clear understanding of what marketing is and does
- Be aware of how to tackle a marketing audit and prepare a SWOT analysis
- Understand how to tackle market segmentation
- Gain a good understanding of how to approach product positioning (the 7 Ps of marketing)
- Have a clear strategy for recommending different marketing communications (marcoms) approaches, including on-line marcoms (Advertising, PR, Sales Promotion, Merchandising)
- Understand how an integrated marketing communications approach can add value
Who will benefit?
Researchers from client companies and agencies at the start of their career, and more experienced researchers who want to 'brush up' on basic marketing skills and techniques.
General Marketing Skills