Get into Marketing

GET INTO MARKETING
Designed for: Those who wish to gain an introduction to marketing principles

Pre-requisites:
Experience of using Windows, Word and Excel to proficient level together with Publisher 2000. Some experience of using the Internet and Mail Merge

Objectives:
To teach the basics of marketing





Course Content:


Lesson 1: The importance of marketing, company case studies , market research, competitor research


Lesson 2: The product life cycle, product strategy, place strategy, pricing strategy, promotion strategy

Lesson 3: The importance of advertising, creating an ad, different direct marketing techniques, press releases


Lesson 4: Marketing on the World Wide Web, attending and exhibiting at trade shows


Lesson 5: The concepts of television, radio and print advertising, building a brand, SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, careers in marketing
Features:

Structured modular approach to make learning easy

An animated Wizard to assist in the learning process

Practical exercises to consolidate knowledge gained using Word, Excel and Publisher



Benefits:

Learn an introduction to marketing principles

The flexibility and value of a self-study course designed to enable you to work at your own pace

A personalised workbook to use as a reference guide on completion of the course

The opportunity to gain the widely recognised Pitman Training Certificate