Get into PR

Aims and Objectives
To learn the basic principles of PR.
Learn an introduction to marketing principles.
The flexibility and value of self-study course designed to enable you to work at your own pace.
A personalised workbook to use as a reference guide on completion of the course.
The opportunity to gain the widely recognised Pitman Training Certificate.

Target Audiences
Those who wish to gain an introduction to PR principles.

Prerequisites
The ability to use Word, Publisher and PowerPoint and be familiar with the Internet.

Course Content
Lesson 1: A definition of PR; the duties of a PR assistant.
Lesson 2: The importance of a PR plan; tips for writing a press release.
Lesson 3: PR and the Internet; ethics and the Law.
Lesson 4: Exhibitions and other events; feature articles.