GETTING YOUR DIGITAL PRODUCT APPROVED
How do you know your new digital product will be a success?
More
often than not, it's not enough to convince yourself that it will work.
You also need to get the right people in your organisation on board and
justify the business case.
This course will help you talk
knowledgeably about the different business models for digital products,
from consumer to STM.
And in ensuring that you have every aspect of
the process covered, you will not only boost your chances of getting your
product approved; you will also end up with a product that stands a much
greater chance of commercial success.
Programme
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Understanding the context for your project
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Your organisation's digital strategy
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Where is your organisation at culturally in terms of technology?
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Who holds the budget for your project - what criteria are they
going to use to evaluate the project?
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The process for approval of digital projects
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Developing the business case
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The key issues for decision makers / senior managers
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Level of risk
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Amount of fixed cost involved
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Expected revenue and profit
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Payback period
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Exit strategy
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Contents of the business case, including
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The proposition - what problem does your product solve?
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Market / strategic drivers for the project
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The target market
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Market research
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The competition
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Features, functionality and format
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Resources and investment required
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Timing
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Marketing and sales
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Different business models
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Key risks / threats
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Preparing for the presentation
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The audience
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Preferred communication style
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Working around the obstacles
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Follow-up
Your tutorTim Robinson started in consumer publishing
with Victor Gollancz in 1995 before moving to the STM and professional
sector with Thomson and then to Taylor & Francis as a Commissioning
Editor. He is now Strategy and Digital Director at RICS (the Royal
Institution of Chartered Surveyors).
Note that most of our open
courses can also be run as in company events.
