Global Management (Marketing) BA (Hons)
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Excellent experience of my life.
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The location was beautiful and they offered great courses. I enjoyed my time in all.
← | →
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I enjoyed my experience and I am looking forward to it.
← | →
Bachelor's degree
In London
Description
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Type
Bachelor's degree
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Location
London
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Duration
3 Years
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Start date
Different dates available
The BA (Hons) Global Management with Pathways is carefully structured to offer you an integrated and holistic approach to management studies. It builds your skills across four complementary areas of management practice, after which you follow a specialist pathway. The programme not only taps into current trends, but also looks to the future, allowing you to study subjects that are highly relevant in today’s competitive workplace and prepare to manage changing future trends. You will learn the key skills, such as critical thinking and negotiation that are vital to current and future business leaders. You will learn to manage uncertainty and assess risk and become a confident decision-maker. We encourage you to challenge established pre-conceptions and critically question the world around you, developing both resilience and adaptability. Register for an Open Day Why should I choose this programme? The key to effective marketing and business success is understanding what customers want and responding accordingly. This pathway explores contemporary marketing strategy and practice by tapping into the latest developments in the global marketplace. You will focus on every aspect of marketing, from the research phase to the product, from identifying customers to creating a promotional campaign, from sales forecasts to marketing strategy. You will challenge the current status quo through applying traditional and new approaches to media skills and develop the marketing know-how that enables you to respond to today’s constantly evolving marketplace. You will examine marketing from a local as well as global perspective and explore a variety of real-life marketing situations to build a strategic approach to marketing management and understanding of contemporary issues. Key skills, aims and objectives The BA (Hons) Global Management with Pathways...
Facilities
Location
Start date
Start date
About this course
Study methods A wide range of curriculum delivery methods are used on the programme, from traditional lectures and seminars, to technology-supported ‘flipped classroom’ workshops and labs. As you progress through the levels of the programme, the emphasis shifts from learning to analysis and critical appraisal of the subject matter, reflecting your academic and personal development. We emphasise the practical application of academic learning, always seeking to develop connections between practice and theory. You will explore real-world case studies, visit different organisations around London and hear from regular guest lecturers. You will also have the ability to test your own skills through role plays and experiential learning/simulations, where you have the opportunity to shape the evidence of your own learning.
Reviews
-
Excellent experience of my life.
← | →
-
The location was beautiful and they offered great courses. I enjoyed my time in all.
← | →
-
I enjoyed my experience and I am looking forward to it.
← | →
Course rating
Recommended
Centre rating
Dhari Al-H
Michele Santanna
Sunita Valencia
claudia
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- IT Law
- Approach
- Marketing
- Marketing Strategy
- Global
- Law
- Communications
- Programme Planning
- Marketing Research
- Programme
- Modules
Course programme
Length
This is a three-year, full time programme.
Modules
Modules are subject to approval
Core modules Year 1
- Academic Environment
- Accounting and Finance
- Analytical Tools and Techniques for Business
- Business Economics
- Global Perspectives (Regent's compulsory elective)
- People and Organisations
- Principles of Marketing
Core Modules Year 2
- Introduction to Business Law
- Strategic Management
- Sustainability
- Marketing Communications
- Marketing Research
Optional modules (choose 1)
- Brand Strategy
- Essential Law for Marketers
- PR and Corporate Communications
- Services Marketing
- Regent’s Elective Module (compulsory, choose 2 from list)
Core modules Year 3
- Optimising Operations and Change
- Consumer and Marketing Psychology
- Contemporary Marketing in Action
- Digital Marketing and Data Analytics
- Marketing Strategy
Optional modules
- Brand Strategy
- Essential Law for Marketers
- PR and Corporate Communications
- Services Marketing
For a list of elective modules for BA (Hons) Global Management with pathways please see here.
Module descriptions will be available shortly.
Additional information
With COVID-19 likely to generate worldwide quarantine restrictions and travel disruption for some time, and noting our duty to prevent our students from being impacted by a potential second wave, we've made the decision to deliver the Autumn 2020 Term online and prepare to return to campus in January 2021.
Global Management (Marketing) BA (Hons)