Google AdWords 201 - Optimising search campaigns through analysis, structure and control - 1 Day
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I truly enjoyed the Google Analytics 201 Training. The facilitator was amazing, very well-prepared and very experienced, and tailored the material to our own websites and areas of responsibility (for instance, by e-mail)
← | →
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Goggle Analytics 201 (Advanced Analysis & Measurement) 201 was a great intermediate course. It is hands on and designed to provide tips and tricks without going in to some areas to deep.
← | →
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Having recently been heavily focused on improving site and page optimization, the morning session was very informative and incredibly helpful. Loved being able to implement a SEO dashboard. Lots of good information. In spite of a stupid migraine, I picked up a lot of great info. I am not focused on ad words and really don't want to be involved in that side. But I still got a good overview. I also looked forward to learning what the social reports actually told me. A lot of information but good details on the slides.
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Training
In London
Description
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Type
Training
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Level
Intermediate
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Location
London
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Duration
1 Day
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Start date
Different dates available
Google Adwords 201 is an in-depth, hands-on training day that starts where Google AdWords 101 finished - introducing you to account analysis, controlling which ads appear through keyword research and match-type control, how to create better ads, how to test, use automation and how to improve account structure and management.
Facilities
Location
Start date
Start date
About this course
You will end the day feeling confident about how to analyse your account’s current performance, how to improve your keyword research, match-type control, ad creation, landing page selection and overall account structure. You will also feel confident about how to best test your campaigns, how to use automation and learn a number of account management techniques.
Anyone with a need to run or supervise paid search campaigns.
For Google AdWords training, attendees will require on-line administration access to an active Google AdWords account for the duration of the training.
A prerequisite of attending the AdWords 201 course is having completed the AdWords 101 course or possessing equivalent knowledge. A prerequisite of attending the Adwords 301 or 302 courses is having completed the AdWords 101 and 201 courses or possessing equivalent knowledge.
ivantage Accredible Digital LinkedIn Certificate.
ivantage has been teaching digital professionals about Google AdWords since 2000. Our Google AdWords course is the most in-depth and comprehensive Google AdWords training course available. Key highlights of our Google AdWords training are:
- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google AdWords account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions
Reviews
-
I truly enjoyed the Google Analytics 201 Training. The facilitator was amazing, very well-prepared and very experienced, and tailored the material to our own websites and areas of responsibility (for instance, by e-mail)
← | →
-
Goggle Analytics 201 (Advanced Analysis & Measurement) 201 was a great intermediate course. It is hands on and designed to provide tips and tricks without going in to some areas to deep.
← | →
-
Having recently been heavily focused on improving site and page optimization, the morning session was very informative and incredibly helpful. Loved being able to implement a SEO dashboard. Lots of good information. In spite of a stupid migraine, I picked up a lot of great info. I am not focused on ad words and really don't want to be involved in that side. But I still got a good overview. I also looked forward to learning what the social reports actually told me. A lot of information but good details on the slides.
← | →
Course rating
Recommended
Centre rating
Anonymous
Former Student
Former Student
Former Student
Former Student
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 6 years
Subjects
- Google Adwords 201
- The psychology of search
- Keywords
- Quality
- Query reports
- Search impression share metric
- Google analytics
- Google Trends
- Real Time Bidding
- URL options
Teachers and trainers (1)
Course programme
Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.
Session 1 – Analysing current performance for future improvements
- Introductions, your objectives and building your action plan
- Understanding the psychology of search
- Creating the perfect keyword, ad and landing page experience on the right device, in the right place at the right time
- Exploring and understanding the AdWords auction, ad rank and quality score
- Exploring, understanding, analysing and improving quality score
- Exploring, understanding, analysing and using search query reports
- Exploring, understanding and analysing time, location and device metrics
- Exploring, understanding, analysing and using the search impression share metric
- Exploring, understanding, analysing and using the search lost impression share (rank) metric
- Exploring, understanding, analysing and using the search lost impression share (budget) metric
- Exploring, understanding, analysing and using the search exact match impression share metric
- Exploring, understanding, analysing and using the auction insights report
- Exploring, understanding, analysing and using the keyword diagnosis tool
- Exploring, understanding, analysing and using the Google Analytics match types report
- Exploring, understanding, analysing and using the Google Analytics search queries report
Session 2 – Keyword research, match types, negative keywords and optimum account structure
- Researching keywords with Google suggestive text
- Researching keywords with Google Trends
- Researching keywords with the AdWords Keyword Planner
- Exploring and using keyword match types
- Understanding and using negative keywords
- Controlling which ad appears for which keyword
- Introducing and using negative keyword lists
- Planning, organising and structuring accounts, campaigns and adgroups
Session 3 – Creating compelling ads, finding optimum landing pages and testing for success
- Creating compelling expanded text ads
- Exploring and using dynamic keyword insertion
- Creating, using and testing ad variations
- Understanding and exploring ad delivery options
- Finding and using compelling landing pages
- Exploring and understanding keyword or ad level landing pages
- Finding, using and testing landing page variations
- Introducing A/B and multivariate landing page testing
- Introducing, exploring and using campaign drafts and experiments
Session 4 – Bidding strategies and adjustments, shared budgets, automation and improving management
- Exploring, understanding and using standard and portfolio (flexible) bidding strategies
- Exploring, understanding and setting manual bidding
- Exploring, understanding and using automated (RTB - Real Time Bidding) bidding strategies for traffic optimisation
- Exploring, understanding and using automated (RTB - Real Time Bidding) bidding strategies for conversion optimisation
- Exploring, understanding and making bid adjustments for time, location and device
- Introducing and using shared budgets
- Introducing and using automated rules
- Introducing and using automated scripts
- Introducing and using ad customisers
- Introducing and using the shared library business data
- Introducing and using labels
- Introducing and using dynamic search ads
- Introducing and campaign URL options
- Introducing and using the AdWords editor
- Wrap up, conclusions, your action plan and feedback
Additional information
Our Google AdWords training offers you the opportunity to learn about Google AdWords search campaigns at an introductory but fast moving 101 level onto analysing and optimising search campaigns with 201 through to extending your campaigns into display and remarketing with 301 and on to using feeds, dynamic remarketing and shopping campaigns with 302.
Day Class or Masterclass? Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.
What is the training format? Log-on to your Google AdWords account using our computers (or feel free to bring your own) as you follow the instructor showing you how to use key Google AdWords features and settings, backed-up by key theory sessions using slides and white-board explanations.
Google AdWords 201 - Optimising search campaigns through analysis, structure and control - 1 Day