Google AdWords 301 - Extending search campaigns with display advertising and remarketing - 1 Day
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For everyone who wants to know what's really going on on their website i would reccommend doing this training. Hands on you are guided through the most important aspects of GA and become familiar with its new interface. Next to learning a lot it was also fun!
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Very interesting courses. It has given me much insight on what have been done right and what can be improved, how to indently problems as well as help me understanding the data much better. On top of that there are also a lot of really useful tips that i did not know were there, which certainly will make my life much easier. I have learned a lot and have pently of action points noted.
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The course was amazing from the beginning. I learnt a huge deal on how Googly Analytics work. The material presented about tracking your event and marketing campaigns was great.I learnt so much about the back end of google and how cookies are tracked!
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Course
In London
The smart way to Google AdWords with this iVantage course
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Type
Workshop
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Level
Advanced
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Location
London
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Class hours
6h
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Duration
1 Day
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Start date
Different dates available
Google Adwords 301 is an in-depth, hands-on training day that shows you how to extend your AdWords campaigns into display advertising, display remarketing and search remarketing using sophisticated targeting and compelling creative formats.
Facilities
Location
Start date
Start date
About this course
You will end the day having understood the ways in which you can extend your AdWords campaigns into display, display remarketing and search remarketing, the powerful targeting options available and the creative formats you could build yourself or commission.
Anyone with a need to run or supervise paid search campaigns.
For Google AdWords training, attendees will require on-line administration access to an active Google AdWords account for the duration of the training.
A prerequisite of attending the AdWords 201 course is having completed the AdWords 101 course or possessing equivalent knowledge. A prerequisite of attending the Adwords 301 or 302 courses is having completed the AdWords 101 and 201 courses or possessing equivalent knowledge.
ivantage Accredible Digital LinkedIn Certificate.
ivantage has been teaching digital professionals about Google AdWords since 2000. Our Google AdWords course is the most in-depth and comprehensive Google AdWords training course available. Key highlights of our Google AdWords training are:
- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google AdWords account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions
Reviews
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For everyone who wants to know what's really going on on their website i would reccommend doing this training. Hands on you are guided through the most important aspects of GA and become familiar with its new interface. Next to learning a lot it was also fun!
← | →
-
Very interesting courses. It has given me much insight on what have been done right and what can be improved, how to indently problems as well as help me understanding the data much better. On top of that there are also a lot of really useful tips that i did not know were there, which certainly will make my life much easier. I have learned a lot and have pently of action points noted.
← | →
-
The course was amazing from the beginning. I learnt a huge deal on how Googly Analytics work. The material presented about tracking your event and marketing campaigns was great.I learnt so much about the back end of google and how cookies are tracked!
← | →
Course rating
Recommended
Centre rating
Former Student
Former Student
Former Student
Former Student
Former Student
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 6 years
Subjects
- Psychology of search
- Google AdWords
- QUALITY SCORE
- Share metric
- Keywords
- Google analytics
- Google Trends
- Real Time Bidding
- Library business data
- URL options
Teachers and trainers (1)
Course programme
The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.
Session 1- The Google Display Network, initial targeting and set-up
- Introductions, your objectives and building your action plan
- Introducing the Google Display Network (GDN)
- Understanding and exploring display keywords targeting - content targeting
- Creating a display network campaign
- Exploring and understanding display campaign settings
- Targeting your ads with location targeting
- Targeting your ads with location options
- Targeting your ads with ad scheduling
- Targeting your ads to devices, networks and operating systems
- Selecting your initial bid strategy
- Selecting your initial budget
- Selecting your preferred delivery method
- Creating a display ad through copying
Session 2- Planning your display campaign, targeting options, optimisation and analysis
- Introducing and using the AdWords display planner
- Understanding and exploring affinity audiences targeting
- Understanding and exploring in-market audiences targeting
- Understanding and exploring topics targeting
- Understanding and exploring placements targeting
- Understanding and exploring demographics targeting
- Understanding and exploring combination targeting
- Introducing and understanding target and bid versus bid only
- Introducing and understanding the display campaign optimiser
- Exploring, understanding and analysing display metrics
Session 3- Creating simple display ads, creative options, video and Google Sponsored Promotions
- Understanding dynamic display ads
- Understanding and creating responsive ads
- Understanding and creating expanded text ads
- Understanding and creating image ads
- Understanding and using the ad gallery
- Understanding lightbox ads
- Introducing the rich media gallery
- Understanding video ads
- Creating general purpose ads
- Targeting gmail ads and Google Sponsored Promotions
- Creating gmail ads and Google Sponsored Promotions
- Advanced targeting of gmail ads and Google Sponsored Promotions
- Exploring, understanding and analysing gmail metrics
Session 4- Simple and advanced remarketing to website users, customer e-mails, apps and Youtube users
- Introducing and understanding website remarketing
- Introducing and understanding remarketing with AdWords tagging
- Introducing and understanding remarketing with Google Analytics tagging
- Introducing and understanding membership duration
- Introducing and understanding frequency capping
- Creating remarketing audiences/lists
- Creating advanced behavioural remarketing audiences/lists
- Introducing and understanding similar remarking audiences
- Introducing and understanding remarking list for search ads (RSLA)
- Creating search campaigns for RSLA audiences
- Optimising search campaigns for RSLA audiences
- Introducing and understanding customer email remarketing
- Introducing and understanding similar customer emails audiences
- Introducing and understanding Youtube channel remarketing
- Introducing and understanding Mobile App remarketing
- Exploring, understanding and analysing remarketing metrics
- Wrap up, conclusions, your action plan and feedback
Additional information
Our Google AdWords training offers you the opportunity to learn about Google AdWords search campaigns at an introductory but fast moving 101 level onto analysing and optimising search campaigns with 201 through to extending your campaigns into display and remarketing with 301 and on to using feeds, dynamic remarketing and shopping campaigns with 302.
Day Class or Masterclass? Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.
What is the training format? Log-on to your Google AdWords account using our computers (or feel free to bring your own) as you follow the instructor showing you how to use key Google AdWords features and settings, backed-up by key theory sessions using slides and white-board explanations.
Google AdWords 301 - Extending search campaigns with display advertising and remarketing - 1 Day