Google Adwords Advanced

PPi Learning Services

Short course

In London

£ 450 + VAT

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Description

  • Type

    Short course

  • Level

    Advanced

  • Location

    London

Google Adwords Advanced Workshop - is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who need to manage and optimise Google Adwords paid search campaigns.

Facilities

Location

Start date

London
See map
3-5 Crutched Friars, EC3N 2HR

Start date

On request

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Course programme

Course contentSession 1
  • Accessing Google Adwords
  • Enabling & disabling user access
  • The My Client Centre
Session 2
  • Understanding Account, Campaign & Adgroup structure
  • Using Dynamic Keyword Insertion
  • Using keyword based landing pages
  • Using ad based landing pages
  • Detailed keyword research techniques
Session 3
  • Creating compelling ad copy
  • A/B testing ad copy
  • The Google Adwords Quality Score
Session 4
  • Integrating Google Analytics into Google Adwords
  • Understanding Auto-tagging
  • The Adwords Editor
  • Other Courses of Interest
  • Other courses you may find of interest include:
  • Google Adwords Bootcamp
  • Paid Search and Analytics Bootcamp

See related categories

Google Adwords Advanced

£ 450 + VAT

The best Internet Advertising courses

See all

See all