Google AdWords

Train In A Day

Short course

In Manchester

Price on request

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Description

  • Type

    Short course

  • Location

    Manchester

  • Duration

    1 Day

Discover how to grow your business with Google Adwords, what Pay Per Click (PPC) is, why it's the most important development in marketing this decade, how to create a Google Adwords campaign in 15 minutes, Google AdWords tips that reduce your AdWords spend AND increase your clickthrough rate(CTR), and much more on this pay per click training 'small group' workshop. Suitable for: Marketing Managers. Marketing Executives. Sales Professional. Business Owners. Online Marketers. Any individual or team responsible for driving traffic to websites with online marketing

Facilities

Location

Start date

Manchester (Greater Manchester)
See map
6th Floor, 8 Exchange Quay, M5 3EJ

Start date

On request

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Teachers and trainers (1)

Carl Duncker

Carl Duncker

Facilitator

Carl Duncker, a leading UK marketing trainer, delivers Marketing training courses to business leaders, entrepeneurs and public sector managers. Carl is a Chartered Marketer with the Chartered Institute of Marketing. With 15 years of marketing management within b2b, b2c and public sector organisation Carl brings a unique wealth of experience.

Course programme

Google AdWords Course Structure

The Google AdWords course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.

Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of Google AdWords.

Google AdWords Course Overview

Why Google Adwords is the greatest innovation in marketing since the birth of the internet

  • Business benefits of Pay per Click (PPC) search advertising
  • Basics of Google Adwords
  • How Google Adwords works in principle

How to identify your most effective keywords for an Adwords campaign

  • Why choosing the right keyword phrases is critical to PPC success
  • How to discover the most powerful keywords phrases for you
  • Discover the volume and popularity of your keyword phrases

Planning and structuring your PPC campaigns

  • Setting objectives, goals and measurement of your PPC campaign
  • How to build in flexibility to evolve and grow your campaign over time
  • How to monitor and track your PPC campaign effectiveness
  • How to set up and structure a campaign on Google AdWords

Setting bids and bid management strategy

  • How bid management works differently across PPC services
  • Select the most powerful bidding strategy for your PPC campaign
  • Top bidding tactics, tips and techniques
  • Third-party automated bid management tools

The importance of writing compelling ads and landing pages

  • Write the most powerful words that increase Click Through Rates (CTRs)
  • Minimise Cost per Click (CPC) AND maximise ROI with better ad writing
  • How targeting and relevancy boost conversion rates
  • How to optimise landing pages to increase conversions from PPC
  • Using effective ‘Calls to Action' within both PPC ads and landing pages

Getting the most from your marketing budget

  • Optimisie ad position and conversions for maximum return on your investment
  • Slicing, dicing and filtering out unwanted keywords and underperforming ads

Unique Benefits To Google AdWords Delegates
Unique "Risk-Reverse" Money Back Guarantee plus
60 Days Support Package with Expert Tutors

See related categories

Google AdWords

Price on request

The best Internet Marketing courses

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