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Google Adwords Essentials

in Highlander Ltd (England)

Blended Course

Place:

London

Price:

£450 + VAT Special offers 

Duration:

1 Day

Start:

01/12/2008 other dates
See course programme

Requirements:

Administration access to an active Google Adwords account is required for the duration of the Google ... see more

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Course objectives:

During the course you will cover a wide range of topics including: Accessing Google Adwords, My Client Centre, Adwords Editor, Keyword research, Estimating keyword search traffic volume, Accounts, Campaign & Adgroup structure, Setting & controlling paid search budgets, Adgroups & keywords, Dynamic Keyword Insertion, Keyword-based landing pages, Ad-based landing pages, and much more.

Highlander Ltd

Since 1995 Highlander has been offering award winning training for web developers, graphic designers, desktop publishers and other IT professionals. A large number of Highlander's training classes now...

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Course details

Type Course Duration 1 Day
Method / place Contact course provider Inhouse / Blended in London where
Suitability The Google Adwords Essentials Workshop - is a one day practical, hands-on training course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who need to set-up, manage and optimise Google Adwords paid search campaigns.
Course objectives During the course you will cover a wide range of topics including: Accessing Google Adwords, My Client Centre, Adwords Editor, Keyword research, Estimating keyword search traffic volume, Accounts, Campaign & Adgroup structure, Setting & controlling paid search budgets, Adgroups & keywords, Dynamic Keyword Insertion, Keyword-based landing pages, Ad-based landing pages, and much more.
Requirements
Administration access to an active Google Adwords account is required for the duration of the Google Adwords training course.
Price £450 + VAT
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Course programme

Google Adwords Essentials
Google Adwords Essentials

The Google Adwords Essentials Workshop - is a one day practical, hands-on training course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who need to set-up, manage and optimise Google Adwords paid search campaigns.

Course Outline

Session 1

  • Google Adwords Overview
  • Where are Google ads displayed
  • Accessing Google Adwords
  • The Google Adwords interface
  • Billing Details & Account Preferences

Session 2

  • Adwords Account Structure
  • Initial Planning for your Paid Search campaign
  • Detailed Planning
  • Keyword Research & Estimating Search Traffic Volumes
    • Adwords Keyword Tool
  • Advert structure
  • Google Editorial Policy

Session 3

  • How to Setup a Campaign
  • Creating and editing a campaign
  • Editing Adgroups and Keywords
  • Writing compelling ad copy
  • Ad Scheduling
  • Position Preference Bidding
  • Monitoring results

Session 4

  • Adwords quality score
  • Google Adwords reports interface
  • Running & Scheduling reports
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Venues and dates



Where London, 52 Upper Street see map
When Start: 01/12/2008 Finish: 01/12/2008 See calendar
 
Where London, 52 Upper Street see map
When Start: 09/02/2009 Finish: 09/02/2009 See calendar
 
Where London, 52 Upper Street see map
When Start: 06/04/2009 Finish: 06/04/2009 See calendar
 
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On Highlander Ltd

Provider description
Since 1995 Highlander has been offering award winning training for web developers, graphic designers, desktop publishers and other IT professionals. A large number of Highlander's training classes now come with a full six months post course access to our instructor led learning portal. This gives you access to course files, slides, exercises, course glossary, discussion forums real world samples and more, ensuring you continue developing your skills once you leave the classroom. Check the individual course overviews for details of what is included with your course, or speak to one of our training advisors.
Advantages of studying with Highlander Ltd
By only using instructors who are experts in their field with years of hands on experience to back up their formal qualifications, Highlander provides essential skills that are truly applicable to real world projects. As an Authorised Adobe Training Centre, many of the courses Highlander runs are the official curriculum supporting the Adobe Certified Expert and Macromedia Certified Professional qualifications, which are recognised industry qualifications for designers and developers, and a great way to add value to your organisation's professional standards and quality, not to mention the individual's own skills and value.
Course provider history
Over the last 13 years Highlander has built up an excellent reputation as a specialist provider of training and consulting services. The first ever UK company to win the 'Macromedia European Training Partner of the Year' award, accredited by the Institute of IT Training, an Authorised Adobe Training Centre and an authorised Quark Education Centre, Highlander is the UK's favourite Adobe training provider.
Specialises in
Highlander primarily specialises in the Adobe product range, Internet Marketing and open source solutions such as PHP/MySQL. The Adobe courses can be taken at both an introductory and expert level, making Highlander the best choice for developers with all levels of experience. Specialist subjects include: Acrobat, Captivate, Coldfusion, DreamWeaver, Fireworks, Flash, Flex, Illustrator, InDesign and Photoshop. Highlander also runs internet marketing workshops covering Google Analytics, Google Adwords and Search Engine Optimisation which provides all the necessary skills to effectively market your company online.

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