Google Adwords Essentials

PPi Learning Services

Short course

In London

£ 450 + VAT

The best Internet Advertising courses

See all

See all

Description

  • Type

    Short course

  • Location

    London

The Google Adwords Essentials Workshop - is a one day practical, hands-on training course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who need to set-up, manage and optimise Google Adwords paid search campaigns.

Facilities

Location

Start date

London
See map
3-5 Crutched Friars, EC3N 2HR

Start date

On request

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme

Course contentSession 1
  • Accessing Google Adwords
  • The Google Adwords interface
Session 2
  • Researching keywords
  • Estimating keyword search traffic volume
Session 3
  • Understanding Account, Campaign & Adgroup structure
  • Planning your paid search campaign
  • Building topical Adgroups & related keywords
  • Setting & controlling paid search budgets
Session 4
  • Creating compelling ad copy
  • The Google Adwords Quality Score
  • Understanding Google Adwords reports
  • Other Courses of Interest
  • Other courses you may find of interest include:
    • Google Adwords Advanced Workshop
    • Google Adwords Bootcamp
    • Paid Search and Analytics Bootcamp

See related categories

Google Adwords Essentials

£ 450 + VAT

The best Internet Advertising courses

See all

See all