Google AdWords Search, Display, Remarketing, Dynamic Remarketing & Shopping Masterclass - 4 Days
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Very informative and has helped in my understanding of how to use GA. If we could have looked at our own webite reports that would have been great.
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Extremely useful and practical approach to Analytics. The ability to make changes to our Analytics account during the course as I learnt was invaluable.
← | →
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Great content throughout the day, Matt was more than happy to answer the considerable amount of questions the group had and was not in a rush to get through the content at the expense of leaving people behind.
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Training
In London
Description
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Type
Training
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Level
Beginner
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Location
London
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Class hours
24h
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Duration
4 Days
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Start date
Different dates available
Google AdWords Search, Display Remarketing, Feed & Shopping Masterclass is a 4-day, in-depth, hands-on training programme that starts with the fundamentals of Google AdWords, how to build targeted keyword search campaigns and then on to analysing, optimising and managing search campaigns and extending Adwords into display, remarketing, shopping and dynamic remarketing.
Facilities
Location
Start date
Start date
About this course
You will end the four days having accomplished a mini-MBA in Google AdWords from basic to advanced keyword search campaign set-up, optimisation and management to extending campaigns in to display, remarketing, shopping and dynamic remarketing. You will be confident setting-up, analysing, improving and optimising any search, display, remarketing or shopping campaign.
Anyone with a need to run or supervise paid search campaigns.
For Google AdWords training, attendees will require on-line administration access to an active Google AdWords account for the duration of the training.
ivantage Accredible Digital LinkedIn Certificate.
ivantage has been teaching digital professionals about Google AdWords since 2000. Our Google AdWords course is the most in-depth and comprehensive Google AdWords training course available. Key highlights of our Google AdWords training are:
- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google AdWords account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions
Reviews
-
Very informative and has helped in my understanding of how to use GA. If we could have looked at our own webite reports that would have been great.
← | →
-
Extremely useful and practical approach to Analytics. The ability to make changes to our Analytics account during the course as I learnt was invaluable.
← | →
-
Great content throughout the day, Matt was more than happy to answer the considerable amount of questions the group had and was not in a rush to get through the content at the expense of leaving people behind.
← | →
Course rating
Recommended
Centre rating
Former Student
Former Student
Former Student
Former Student
Former Student
Former Student
Former Student
Former Student
Former Student
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 6 years
Subjects
- Planning
- Google AdWords
- Search campaigns
- Search Marketing
- Bidding strategies
- Ads
- Shared budgets
- Customer e-mails
- Apps
- IT
Teachers and trainers (1)
Course programme
Day 1 – Google AdWords 101 Building, optimising and managing search campaigns
- Session 1 - Search marketing, account structure, the auction process, quality score, ad rank and creating a new campaign
- Session 2 - Targeting ads, keyword research, keyword match types and ad preview testing
- Session 3 - Creating compelling text ads and using ad extensions
- Session 4 - Bidding strategies, conversions, analysis, reporting, user access and billing
Day 2 – Google AdWords 201 Optimising search campaigns through analysis, structure and control
- Session 1- Analysing current performance for future improvements
- Session 2 - Keyword research, match types, negative keywords and optimum account structure
- Session 3 - Creating compelling ads, finding optimum landing pages and testing for success
- Session 4 - Bidding strategies and adjustments, shared budgets, automation and improving management
Day 3 – Google AdWords 301 Extending search campaigns with display advertising and remarketing
- Session 1 - The Google Display Network, initial targeting and set-up
- Session 2 - Planning your display campaign, targeting options, optimisation and analysis
- Session 3 - Creating simple display ads, creative options, video and Google Sponsored Promotions
- Session 4 - Simple and advanced remarketing to website users, customer e-mails, apps and Youtube users
Day 4 – Google AdWords 302 Extending search campaigns with feeds, dynamic remarketing and shopping
- Session 1 - Planning, targeting, and optimising dynamic remarketing campaigns
- Session 2 - Creating dynamic ads, bidding, bid adjustments and analysing performance
- Session 3 - Product listing ads, merchant centre and feed optimisation
- Session 4 - Planning, targeting, and optimising shopping campaigns
Additional information
Our Google AdWords training offers you the opportunity to learn about Google AdWords search campaigns at an introductory but fast moving 101 level onto analysing and optimising search campaigns with 201 through to extending your campaigns into display and remarketing with 301 and on to using feeds, dynamic remarketing and shopping campaigns with 302.
Day Class or Masterclass? Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.
What is the training format? Log-on to your Google AdWords account using our computers (or feel free to bring your own) as you follow the instructor showing you how to use key Google AdWords features and settings, backed-up by key theory sessions using slides and white-board explanations.
Google AdWords Search, Display, Remarketing, Dynamic Remarketing & Shopping Masterclass - 4 Days