Google AdWords Search, Display, Remarketing, Dynamic Remarketing & Shopping Masterclass - 4 Days

4.6
9 reviews
  • Very informative and has helped in my understanding of how to use GA. If we could have looked at our own webite reports that would have been great.
    |
  • Extremely useful and practical approach to Analytics. The ability to make changes to our Analytics account during the course as I learnt was invaluable.
    |
  • Great content throughout the day, Matt was more than happy to answer the considerable amount of questions the group had and was not in a rush to get through the content at the expense of leaving people behind.
    |

Training

In London

Save 25%
£ 1,497 + VAT

Description

  • Type

    Training

  • Level

    Beginner

  • Location

    London

  • Class hours

    24h

  • Duration

    4 Days

  • Start date

    Different dates available

With Matt Trimmer - Google Seminar Leader.

Google AdWords Search, Display Remarketing, Feed & Shopping Masterclass is a 4-day, in-depth, hands-on training programme that starts with the fundamentals of Google AdWords, how to build targeted keyword search campaigns and then on to analysing, optimising and managing search campaigns and extending Adwords into display, remarketing, shopping and dynamic remarketing.

Facilities

Location

Start date

London
See map
Albert House, 256-260 Old street, EC1V 9DD

Start date

Different dates availableEnrolment now open
Different dates availableEnrolment now open
Different dates availableEnrolment now open
Different dates availableEnrolment now open
Different dates availableEnrolment now open
Different dates availableEnrolment now open

About this course

You will end the four days having accomplished a mini-MBA in Google AdWords from basic to advanced keyword search campaign set-up, optimisation and management to extending campaigns in to display, remarketing, shopping and dynamic remarketing. You will be confident setting-up, analysing, improving and optimising any search, display, remarketing or shopping campaign.

Anyone with a need to run or supervise paid search campaigns.

For Google AdWords training, attendees will require on-line administration access to an active Google AdWords account for the duration of the training.

ivantage Accredible Digital LinkedIn Certificate.

ivantage has been teaching digital professionals about Google AdWords since 2000. Our Google AdWords course is the most in-depth and comprehensive Google AdWords training course available. Key highlights of our Google AdWords training are:

- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google AdWords account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions

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Reviews

4.6
excellent
  • Very informative and has helped in my understanding of how to use GA. If we could have looked at our own webite reports that would have been great.
    |
  • Extremely useful and practical approach to Analytics. The ability to make changes to our Analytics account during the course as I learnt was invaluable.
    |
  • Great content throughout the day, Matt was more than happy to answer the considerable amount of questions the group had and was not in a rush to get through the content at the expense of leaving people behind.
    |
100%
4.7
excellent

Course rating

Recommended

Centre rating

Former Student

5.0
05/09/2016
What I would highlight: Very informative and has helped in my understanding of how to use GA. If we could have looked at our own webite reports that would have been great.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: Extremely useful and practical approach to Analytics. The ability to make changes to our Analytics account during the course as I learnt was invaluable.
Would you recommend this course?: Yes

Former Student

4.5
15/08/2016
What I would highlight: Great content throughout the day, Matt was more than happy to answer the considerable amount of questions the group had and was not in a rush to get through the content at the expense of leaving people behind.
Would you recommend this course?: Yes

Former Student

4.5
22/06/2016
What I would highlight: Excellent structured training on advanced tracking tools. Like the interactive hands-on format of the class. Matt is a true expert in the field. Highly recommend to anyone who wants to improve their GA IQ.
Would you recommend this course?: Yes

Former Student

5.0
06/06/2016
What I would highlight: It's like fast forward course...like reading through many books about Google adwords in two days. You get great ideas about how you can use your adwords account in your advantage. I would definitely recommend this course for people who have the knowledge needed to understand what's going on.
Would you recommend this course?: Yes

Former Student

4.5
06/06/2016
What I would highlight: Very useful to hear an experienced professional relate their day-to-day business to mine and the other students' businesses. A few occasions the tutor did not have experience of a tool, but we all recognised that AdWords is constantly evolving and developments are not publicised by Google.
Would you recommend this course?: Yes

Former Student

4.5
16/05/2016
What I would highlight: Matt’s knowledge of Google Analytics was extensive and he was able to communicate his knowledge very clearly. The format of the courses allowed for questions and discussions throughout which was extremely valuable for our team to insert real issues they were facing. Loved the fact that we didn’t stare at a slide deck the entire time, in fact, the majority of the course was spent in Google Analytics itself. It was very helpful that Matt had access to our Analytics account to use our data in his examples. And in instances where our current set up either wasn’t ideal or wasn’t using a certain feature, it was great that Matt had other accounts he could log into to demonstrate his point. I was very pleased with the sessions and would highly recommend Matt as a trainer. All the feedback I heard from my teammates was also very positive. Thank you!
Would you recommend this course?: Yes

Former Student

4.5
16/05/2016
What I would highlight: Outstanding trainer possessed in-depth knowledge. Trainer was an effective speaker, trainer, coach with a positive engaging personality that spoke from practical experience who made the content relevant.
Would you recommend this course?: Yes

Former Student

4.5
16/05/2016
What I would highlight: An interesting and useful course, demonstrating many of the useful aspect of Google Analytics which I haven't had a chance to discover until now
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 6 years

Subjects

  • Planning
  • Google AdWords
  • Search campaigns
  • Search Marketing
  • Bidding strategies
  • Ads
  • Shared budgets
  • Customer e-mails
  • Apps
  • IT

Teachers and trainers (1)

Matt Trimmer

Matt Trimmer

Principal Consultant & Managing Director

Course programme

Each day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

Day 1 – Google AdWords 101 Building, optimising and managing search campaigns

  • Session 1 - Search marketing, account structure, the auction process, quality score, ad rank and creating a new campaign
  • Session 2 - Targeting ads, keyword research, keyword match types and ad preview testing
  • Session 3 - Creating compelling text ads and using ad extensions
  • Session 4 - Bidding strategies, conversions, analysis, reporting, user access and billing


Day 2 – Google AdWords 201 Optimising search campaigns through analysis, structure and control

  • Session 1- Analysing current performance for future improvements
  • Session 2 - Keyword research, match types, negative keywords and optimum account structure
  • Session 3 - Creating compelling ads, finding optimum landing pages and testing for success
  • Session 4 - Bidding strategies and adjustments, shared budgets, automation and improving management

Day 3 – Google AdWords 301 Extending search campaigns with display advertising and remarketing

  • Session 1 - The Google Display Network, initial targeting and set-up
  • Session 2 - Planning your display campaign, targeting options, optimisation and analysis
  • Session 3 - Creating simple display ads, creative options, video and Google Sponsored Promotions
  • Session 4 - Simple and advanced remarketing to website users, customer e-mails, apps and Youtube users

Day 4 – Google AdWords 302 Extending search campaigns with feeds, dynamic remarketing and shopping
  • Session 1 - Planning, targeting, and optimising dynamic remarketing campaigns
  • Session 2 - Creating dynamic ads, bidding, bid adjustments and analysing performance
  • Session 3 - Product listing ads, merchant centre and feed optimisation
  • Session 4 - Planning, targeting, and optimising shopping campaigns

Additional information

Google AdWords Training Curriculum
Our Google AdWords training offers you the opportunity to learn about Google AdWords search campaigns at an introductory but fast moving 101 level onto analysing and optimising search campaigns with 201 through to extending your campaigns into display and remarketing with 301 and on to using feeds, dynamic remarketing and shopping campaigns with 302. 

Day Class or Masterclass? Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you. 

What is the training format? Log-on to your Google AdWords account using our computers (or feel free to bring your own) as you follow the instructor showing you how to use key Google AdWords features and settings, backed-up by key theory sessions using slides and white-board explanations.

Google AdWords Search, Display, Remarketing, Dynamic Remarketing & Shopping Masterclass - 4 Days

£ 1,497 + VAT