Google AdWords Search Marketing Masterclass - 2 Days

4.7
12 reviews
  • Took the course to help me better understand Google Analytics as it pertains to our company B to B website. I was extremely pleased with the course. I was able to walk away with a much better understanding of the power of the tools. It was well worth the time and money.
    |
  • What I really liked the most was the support from tutor. This was extremely useful for anyone either just beginning to deal with analytics or Adwords, or even a seasoned user of either platform. Very well constructed teaching platform. Their accents are cool too.
    |
  • The slides could do with being more detailed - the hands on nature of the course is useful but it would be more reassuring to know that the the slides covers the screenshots, detail etc that we might have missed whilst engaging in the activities.
    |

Course

In London

Save 25%
£ 748 + VAT

Description

  • Type

    Workshop

  • Level

    Beginner

  • Location

    London

  • Class hours

    12h

  • Duration

    2 Days

With Matt Trimmer - Google Seminar Leader.

Google AdWords Search Marketing Masterclass is a 2-day, in-depth, hands-on training programme that starts with the fundamentals of Google AdWords, how to build targeted keyword search campaigns and then on to analysing, managing and optimising search campaigns.

Facilities

Location

Start date

London
See map
Albert House, 256-260 Old street, EC1V 9DD

Start date

On request

About this course

You will end the two days having accomplished a mini-MBA in Google AdWords keyword search marketing, from basic to advanced search campaign set-up, optimisation and management. You will be confident setting-up, analysing, improving and optimising any search campaign.

Anyone with a need to run or supervise paid search campaigns.

For Google AdWords training, attendees will require on-line administration access to an active Google AdWords account for the duration of the training.

A prerequisite of attending the AdWords 201 course is having completed the AdWords 101 course or possessing equivalent knowledge. A prerequisite of attending the Adwords 301 or 302 courses is having completed the AdWords 101 and 201 courses or possessing equivalent knowledge.

ivantage Accredible Digital LinkedIn Certificate.

ivantage has been teaching digital professionals about Google AdWords since 2000. Our Google AdWords course is the most in-depth and comprehensive Google AdWords training course available. Key highlights of our Google AdWords training are:

- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google AdWords account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions

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Reviews

4.7
excellent
  • Took the course to help me better understand Google Analytics as it pertains to our company B to B website. I was extremely pleased with the course. I was able to walk away with a much better understanding of the power of the tools. It was well worth the time and money.
    |
  • What I really liked the most was the support from tutor. This was extremely useful for anyone either just beginning to deal with analytics or Adwords, or even a seasoned user of either platform. Very well constructed teaching platform. Their accents are cool too.
    |
  • The slides could do with being more detailed - the hands on nature of the course is useful but it would be more reassuring to know that the the slides covers the screenshots, detail etc that we might have missed whilst engaging in the activities.
    |
100%
4.7
excellent

Course rating

Recommended

Centre rating

Former Student

5.0
25/09/2016
What I would highlight: Took the course to help me better understand Google Analytics as it pertains to our company B to B website. I was extremely pleased with the course. I was able to walk away with a much better understanding of the power of the tools. It was well worth the time and money.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: What I really liked the most was the support from tutor. This was extremely useful for anyone either just beginning to deal with analytics or Adwords, or even a seasoned user of either platform. Very well constructed teaching platform. Their accents are cool too.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: The slides could do with being more detailed - the hands on nature of the course is useful but it would be more reassuring to know that the the slides covers the screenshots, detail etc that we might have missed whilst engaging in the activities.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: Really good course, our team of differing GA skills were brought up to date and up skilled ready to use GA as part of their day to day roles. Within a couple of days of the course the team were bringing back useful reports that identified areas for further investigation. Without the course the team may not have had the skills or confidence to investigate areas outside their comfort zone. One way I would improve this course is to bring forward the more complex reporting to earlier in the day so more hands on time and debate could be had on this. Overall very good.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: This course was helpful and informative and provided me with the tools necessary to correctly implement Google Analytics and to ensure that I am getting the most I can out of it with advanced segmented reporting.
Would you recommend this course?: Yes
See all
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 6 years

Subjects

  • Marketing
  • GoogleAdWords
  • Search campaings
  • Search Marketing
  • Bidding strategies
  • Billing
  • Keyword Research
  • Testing for success
  • Shared budgets
  • Improving management

Teachers and trainers (1)

Matt Trimmer

Matt Trimmer

Principal Consultant & Managing Director

Course programme

Each day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch.

Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.


Day 1 – Google AdWords 101 Building, optimising and managing search campaigns
  • Session 1 - Search marketing, account structure, the auction process, quality score, ad rank and creating a new campaign
  • Session 2 - Targeting ads, keyword research, keyword match types and ad preview testing
  • Session 3 - Creating compelling text ads and using ad extensions
  • Session 4 - Bidding strategies, conversions, analysis, reporting, user access and billing

Day 2 – Google AdWords 201 Optimising search campaigns through analysis, structure and control
  • Session 1 - Analysing current performance for future improvements
  • Session 2 - Keyword research, match types, negative keywords and optimum account structure
  • Session 3 - Creating compelling ads, finding optimum landing pages and testing for success
  • Session 4 - Bidding strategies and adjustments, shared budgets, automation and improving management

Additional information

Google AdWords Training Curriculum
Our Google AdWords training offers you the opportunity to learn about Google AdWords search campaigns at an introductory but fast moving 101 level onto analysing and optimising search campaigns with 201 through to extending your campaigns into display and remarketing with 301 and on to using feeds, dynamic remarketing and shopping campaigns with 302. 

Day Class or Masterclass? Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you. 

What is the training format? Log-on to your Google AdWords account using our computers (or feel free to bring your own) as you follow the instructor showing you how to use key Google AdWords features and settings, backed-up by key theory sessions using slides and white-board explanations.

Google AdWords Search Marketing Masterclass - 2 Days

£ 748 + VAT