Google AdWords Search Marketing Masterclass - 2 Days
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Took the course to help me better understand Google Analytics as it pertains to our company B to B website. I was extremely pleased with the course. I was able to walk away with a much better understanding of the power of the tools. It was well worth the time and money.
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What I really liked the most was the support from tutor. This was extremely useful for anyone either just beginning to deal with analytics or Adwords, or even a seasoned user of either platform. Very well constructed teaching platform. Their accents are cool too.
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The slides could do with being more detailed - the hands on nature of the course is useful but it would be more reassuring to know that the the slides covers the screenshots, detail etc that we might have missed whilst engaging in the activities.
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Course
In London
Description
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Type
Workshop
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Level
Beginner
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Location
London
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Class hours
12h
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Duration
2 Days
Google AdWords Search Marketing Masterclass is a 2-day, in-depth, hands-on training programme that starts with the fundamentals of Google AdWords, how to build targeted keyword search campaigns and then on to analysing, managing and optimising search campaigns.
Facilities
Location
Start date
Start date
About this course
You will end the two days having accomplished a mini-MBA in Google AdWords keyword search marketing, from basic to advanced search campaign set-up, optimisation and management. You will be confident setting-up, analysing, improving and optimising any search campaign.
Anyone with a need to run or supervise paid search campaigns.
For Google AdWords training, attendees will require on-line administration access to an active Google AdWords account for the duration of the training.
A prerequisite of attending the AdWords 201 course is having completed the AdWords 101 course or possessing equivalent knowledge. A prerequisite of attending the Adwords 301 or 302 courses is having completed the AdWords 101 and 201 courses or possessing equivalent knowledge.
ivantage Accredible Digital LinkedIn Certificate.
ivantage has been teaching digital professionals about Google AdWords since 2000. Our Google AdWords course is the most in-depth and comprehensive Google AdWords training course available. Key highlights of our Google AdWords training are:
- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google AdWords account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions
Reviews
-
Took the course to help me better understand Google Analytics as it pertains to our company B to B website. I was extremely pleased with the course. I was able to walk away with a much better understanding of the power of the tools. It was well worth the time and money.
← | →
-
What I really liked the most was the support from tutor. This was extremely useful for anyone either just beginning to deal with analytics or Adwords, or even a seasoned user of either platform. Very well constructed teaching platform. Their accents are cool too.
← | →
-
The slides could do with being more detailed - the hands on nature of the course is useful but it would be more reassuring to know that the the slides covers the screenshots, detail etc that we might have missed whilst engaging in the activities.
← | →
Course rating
Recommended
Centre rating
Former Student
Former Student
Former Student
Former Student
Former Student
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 6 years
Subjects
- Marketing
- GoogleAdWords
- Search campaings
- Search Marketing
- Bidding strategies
- Billing
- Keyword Research
- Testing for success
- Shared budgets
- Improving management
Teachers and trainers (1)
Course programme
Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.
Day 1 – Google AdWords 101 Building, optimising and managing search campaigns
- Session 1 - Search marketing, account structure, the auction process, quality score, ad rank and creating a new campaign
- Session 2 - Targeting ads, keyword research, keyword match types and ad preview testing
- Session 3 - Creating compelling text ads and using ad extensions
- Session 4 - Bidding strategies, conversions, analysis, reporting, user access and billing
Day 2 – Google AdWords 201 Optimising search campaigns through analysis, structure and control
- Session 1 - Analysing current performance for future improvements
- Session 2 - Keyword research, match types, negative keywords and optimum account structure
- Session 3 - Creating compelling ads, finding optimum landing pages and testing for success
- Session 4 - Bidding strategies and adjustments, shared budgets, automation and improving management
Additional information
Our Google AdWords training offers you the opportunity to learn about Google AdWords search campaigns at an introductory but fast moving 101 level onto analysing and optimising search campaigns with 201 through to extending your campaigns into display and remarketing with 301 and on to using feeds, dynamic remarketing and shopping campaigns with 302.
Day Class or Masterclass? Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.
What is the training format? Log-on to your Google AdWords account using our computers (or feel free to bring your own) as you follow the instructor showing you how to use key Google AdWords features and settings, backed-up by key theory sessions using slides and white-board explanations.
Google AdWords Search Marketing Masterclass - 2 Days