Google Analytics 101 - Fundamentals, key concepts and reporting basics - 1 Day
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I would highly recommend iVantage Limited. The course covers a lot of information about the Google Analytics (fundamentals) as a whole and it gives enough information and time to practice techniques of retrieving particular data/reports. It helps to understand where to find information but does not teach you why you need it or why these metrics are better than other. The course material was in depth and useful. The tutor was very knowledgeable and helpful.
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Very well presented and with lots of really useful information about real life implementation. Matt was very good at answering any questions people had about lots of different sites and permutations of GA.
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A GA trainer came to my company to lead us is learning the new Analytics interface and he did a great job. His examples with our company's data and his teaching methods helped me navigate the new GA and use it more efficiently to manage future ad campaigns. I would definitely recommend this training to any company or individual who uses Google Analytics on a regular basis.
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Training
In London
A comprehensive introduction to Google Analitics
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Type
Training
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Location
London
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Class hours
6h
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Duration
1 Day
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Start date
Different dates available
Google Analytics 101 is an in-depth, hands-on training day that starts with the fundamentals of Google Analytics, moves-on to defining and understanding key concepts and explores almost all the standard reports and their meaning. The feedback we receive suggests that both those new to Google Analytics and, those much more experienced with Google Analytics find the day equally valuable and enlightening.
Facilities
Location
Start date
Start date
About this course
You will end the day feeling confident about navigating the user interface, understand Google Analytics vocabulary and be very able to use and interpret key reports in relation to your own website’s performance.
Anyone with a need to analyse and make sense of web analytics data including audience, acquisition, behaviour and conversion metrics.
For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course. However, this is not as good as working with your own data!
ivantage Accredible Digital LinkedIn Certificate.
ivantage has been teaching digital professionals about Google Analytics since 2005, when Google awarded us with Google Analytics Certified Partner status. Every year we attend the annual Google Analytics Summit in California to ensure what we teach is up to date, accurate and industry leading. The Google Analytics course is the most in-depth and comprehensive Google Analytics training course available. Key highlights of their Google Analytics training are:
- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google Analytics account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions
Reviews
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I would highly recommend iVantage Limited. The course covers a lot of information about the Google Analytics (fundamentals) as a whole and it gives enough information and time to practice techniques of retrieving particular data/reports. It helps to understand where to find information but does not teach you why you need it or why these metrics are better than other. The course material was in depth and useful. The tutor was very knowledgeable and helpful.
← | →
-
Very well presented and with lots of really useful information about real life implementation. Matt was very good at answering any questions people had about lots of different sites and permutations of GA.
← | →
-
A GA trainer came to my company to lead us is learning the new Analytics interface and he did a great job. His examples with our company's data and his teaching methods helped me navigate the new GA and use it more efficiently to manage future ad campaigns. I would definitely recommend this training to any company or individual who uses Google Analytics on a regular basis.
← | →
Course rating
Recommended
Centre rating
Former Student
Former Student
Former Student
Former Student
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 6 years
Subjects
- Google analytics
- Organic Search
- SEO
- Web properties
- Pageviews
- Intelligence events
- Emailing
- Site content
- In-page analytics
- Engagement goals
Teachers and trainers (1)
Course programme
Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.
SESSION 1 – MASTERING THE GOOGLE ANALYTICS INTERFACE
- Introductions, your objectives and building your 101 action plan
- Defining paid search (cpc, ppc & pfp), organic search, structured search and SEO
- Accessing Google Analytics with your Google account
- Google Analytics accounts, web properties and views
- The Google Analytics Tracking Code (GATC)
- Exploring and understanding real-time reporting
- Exploring and understanding standard reporting – the ABC model
- Creating, using and sharing annotations
- Defining and understanding pageviews and unique pageviews
- Defining and understanding users and sessions
- Exploring and understanding audience reporting
- Defining and understanding dimensions and metrics
- Introducing regular expressions – or (|)
- Understanding cross segmentation and pivot views
- Creating, using and sharing shortcuts
- Introducing, applying and understanding system segments
- Creating, using and sharing custom segments
- Understanding and defining bounce and bounce rate
- Identifying high-bouncing landing pages with the landing pages report
- Powerful analysis with weighted sort
- Defining and understanding exit and exit rate
SESSION 2 – MEASURING YOUR SUCCESS WITH GOALS, FUNNELS, TRANSACTIONS AND KPIS
- What is possible with web analytics?
- What is possible with Google Analytics?
- Defining and understanding goals
- Goals as a way of prioritising your work
- Google Analytics and your website’s goals
- Setting engagement goals
- Setting a simple destination goal *
- Introducing E-commerce
- Measuring how your traffic sources convert to goals and transactions
- Understanding and defining key performance indicators (KPIs)
- Your KPIs and Google Analytics
- The three organizational objectives
- Introducing intelligence events
- Creating, using and sharing powerful dashboards
- Exporting, emailing and scheduling reports and dashboards
SESSION 3 – REPORTING AND MEASURING DEVICES, USERS, SESSIONS AND TRAFFIC SOURCES
- How Google Analytics measures users, sessions, browsers and devices
- Understanding why Google Analytics uses cookies
- Complying with the Google Analytics terms of service and the cookie law/DNT initiatives
- Exploring and understanding your acquisition sources and mediums
- Understanding and defining direct, referral and search traffic
- Identifying high-bouncing traffic sources
- Identifying high-bouncing traffic to landing pages with cross segmentation
- Using the URL builder and defining source, medium, campaign, content and term
- Measuring e-mail marketing campaigns with campaign tracking
- Measuring banners and display advertising campaigns with campaign tracking
- Measuring in-bound social media campaigns with campaign tracking
- Measuring off-line campaigns using vanity URLs and QR codes with campaign tracking
- Creating, editing and sharing a custom report for organic keywords
- Creating, editing and sharing a custom report for campaign tracking (URL builder)
SESSION 4 – UNDERSTANDING USER ENGAGEMENT AND CONTENT INTERACTION
- Exploring and understanding behaviour reports
- Exploring and understanding site content and content drill down
- Exploring and understanding user and behaviour flows
- Exploring and understanding goal flows and funnel visualisation
- Exploring and understanding navigation summary and entrance paths
- Exploring and understanding in-page analytics
- Improving in-page analytics
- Exploring and understanding page title and its significance for SEO
- Creating, editing and sharing a custom report for landing page efficiency
- Adding custom reports to dashboards
- Wrap up, conclusions, your action plan and feedback
* Google Analytics edit access required
Additional information
Our Google Analytics Training offers you the opportunity to learn about Google Analytics at an introductory but fast moving 101 level through to advanced analysis on 201 and 202 up to architecture, processing, configuration, extending and auditing on 301. In addition, Google Tag Manager 101 runs at end of our four day Google Analytics course so you can learn how best to deploy Google Analytics with Google Tag Manager.
Day Class or Masterclass?
Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.
Google Analytics 101 - Fundamentals, key concepts and reporting basics - 1 Day