Google Analytics 301 - Architecture, processing, configuration, extending and auditing - 1 Day

4.6
17 reviews
  • Perfectly well structured day set at just the right pace. Tutor was very well versed in all things analytics but did not over complicate the class. Felt that I came away with some holes plugged with some very useful knowledge. Would definitely recommend to others!
    |
  • I have been working with Google Tag Manager 101 for about 1 1/2 months before the course and I almost skipped 101. I was very happy that I took 101 because I loved it. I learned way more than I thought I would and I definitely can use the information to create new campaigns as well as improve current ones.
    |
  • I had a great time and the training was definitely worth my while. The trainer was resourceful and friendly, and I learnt a lot.
    |

Training

In London

£ 499 + VAT

Description

  • Type

    Training

  • Level

    Advanced

  • Location

    London

  • Class hours

    6h

  • Duration

    1 Day

With Matt Trimmer - Google Seminar Leader

Google analytics 301 is an in-depth, hands-on training day building on the knowledge acquired in analytics 101, 201 and 202. The course covers how Google Analytics works in detail including its architecture, hit processing and cookie technology as well as best practice deployment planning, configuration and set-up advice. The course also explains and demonstrates the many Google Analytics APIs for reading, writing and configuring data as well as advice, tips and examples for integrating Google Analytics into your organisation's other systems, processes and technology. The day ends with a detailed audit process which helps asses your installation quality, health and completeness.

Facilities

Location

Start date

London
See map
Albert House, 256-260 Old street, EC1V 9DD

Start date

On request

About this course

You will end the day with a detailed understanding of how Google Analytics works, how its many features should be configured and how to deploy Google Analytics in specific environments according to best practice. You will also learn how Google Analytics can be integrated and extended into other systems, technologies and processes to enhance your organisation’s data capture and analysis capabilities. You will also end the day with an audit score assessing your installation for data quality and feature use completeness through a detailed audit of your installation that you will complete yourself.

Anyone with a need to understand, use or manage marketing tags via a tag management system.

A prerequisite of attending the Google Tag Manager 101 course is having completed the Google Analytics 301 course or possessing equivalent knowledge.

ivantage Accredible Digital LinkedIn Certificate.

ivantage has been teaching digital professionals about Google Analytics since 2005, when Google awarded us with Google Analytics Certified Partner status. Every year we attend the annual Google Analytics Summit in California to ensure what we teach is up to date, accurate and industry leading. The Google Analytics course is the most in-depth and comprehensive Google Analytics training course available. Key highlights of their Google Analytics training are:

- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google Analytics account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions

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Reviews

4.6
excellent
  • Perfectly well structured day set at just the right pace. Tutor was very well versed in all things analytics but did not over complicate the class. Felt that I came away with some holes plugged with some very useful knowledge. Would definitely recommend to others!
    |
  • I have been working with Google Tag Manager 101 for about 1 1/2 months before the course and I almost skipped 101. I was very happy that I took 101 because I loved it. I learned way more than I thought I would and I definitely can use the information to create new campaigns as well as improve current ones.
    |
  • I had a great time and the training was definitely worth my while. The trainer was resourceful and friendly, and I learnt a lot.
    |
100%
4.7
excellent

Course rating

Recommended

Centre rating

Former Student

4.5
06/10/2016
What I would highlight: Perfectly well structured day set at just the right pace. Tutor was very well versed in all things analytics but did not over complicate the class. Felt that I came away with some holes plugged with some very useful knowledge. Would definitely recommend to others!
Would you recommend this course?: Yes

Former Student

5.0
05/09/2016
What I would highlight: I have been working with Google Tag Manager 101 for about 1 1/2 months before the course and I almost skipped 101. I was very happy that I took 101 because I loved it. I learned way more than I thought I would and I definitely can use the information to create new campaigns as well as improve current ones.
Would you recommend this course?: Yes

Former Student

5.0
05/09/2016
What I would highlight: I had a great time and the training was definitely worth my while. The trainer was resourceful and friendly, and I learnt a lot.
Would you recommend this course?: Yes

Former Student

5.0
05/09/2016
What I would highlight: Google Tag Manager 101 - For me this coruse was a great sum up of the previous few days along with a great insight into Adwords and understanding social in analytics. Matt's great wealth of knowledge really helped me to solve a few issues and has given me some great ideas to take in and put in practice.
Would you recommend this course?: Yes

Former Student

5.0
05/09/2016
What I would highlight: The Google Tag Manager 101 training is effective for Small-to-Medium businesses who would like a better understanding of how to use Google Analytics to quantify the success of online marking campaigns. Over the course of the first day, you'll find a basic introduction to Google Analytics with more technical aspects covered in the afternoon, very helpful.
Would you recommend this course?: Yes
See all
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 6 years

Subjects

  • Google analytics
  • Google Analytics Tracking Code
  • Google Analytics Cookies
  • Universal Analytics
  • URL
  • Filters
  • Client ID
  • Management API
  • GA query explorer
  • Reporting API

Teachers and trainers (1)

Matt Trimmer

Matt Trimmer

Principal Consultant & Managing Director

Course programme

Each day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch.

Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

SESSION 1 – ARCHITECTURE, DATA COLLECTION AND PROCESSING


  • Introductions, your objectives and building your 301 action plan
  • Understanding the Google account
  • Auditing user access to your Google Analytics account *
  • The Google Analytics Tracking Code (GATC)
  • Understanding and analysing the Google Analytics hit
  • Analysing the GA hit with Ghostery, Firebug, Google Tag Assist and the GA Chrome debugger
  • Understanding and analysing Google Analytics Cookies
  • Understanding and using the Google Analytics virtual pageview
  • Understanding and exploring event tracking
  • Understanding and exploring social interaction tracking
  • Understanding and exploring e-commerce tracking
  • Understanding and exploring enhanced e-commerce tracking
  • Creating a new Google Analytics account, new web properties and new views
  • Introducing and understanding Universal Analytics
  • Introducing and understanding the Measurement Protocol


SESSION 2 – DEPLOYMENT, CONFIGURATION AND SET-UP

  • Deployment considerations - sub-domains, cross domains, iframe
  • Understanding and deploying cross domain tracking
  • Understanding and investigating self referrals
  • Understanding and exploring traffic allocation
  • Customising universal analytics behaviour via the user interface
  • Customising universal analytics behaviour via coding customisations
  • Editing your account settings *
  • Understanding and complying with the Google Analytics terms of service
  • Configuring your profile settings *
  • Cleansing your data by excluding URL query parameters *
  • Understanding and configuring site search *
  • Understanding and configuring page grouping *
  • Understanding and configuring error tracking *
  • Understanding and using predefined filters *
  • Understanding and using case transition filter *
  • Understanding and using include and exclude filters *
  • Understanding and using search and replace filters *
  • Understanding and using common regular expressions *
  • Understanding and using common advanced filters *
  • Understanding and using common cascading advanced filters *

SESSION 3 – EXTENDING AND INTEGRATING

  • Understanding and using user defined and custom variables
  • Understanding and using custom dimensions and metrics
  • Understanding and using data import
  • Understanding and using the client ID
  • Understanding and using the user ID
  • Understanding and complying with the Google Analytics terms of service with User ID
  • Defining and understanding native session stitching
  • Defining and understanding advanced session stitching
  • Understanding and using alternative user tracking methods
  • Understanding and exploring user ID examples

SESSION 4 – THE MEASUREMENT PROTOCOL, APIS AND AUDITING YOUR INSTALLATION

  • Understanding and using the new measurement protocol API
  • Understanding and using the Google Hit Builder
  • Understanding and exploring measurement protocol examples
  • Introducing the management API
  • Introducing and using the Account Explorer
  • Introducing the provisioning API
  • Introducing the core reporting API
  • Introducing and using the GA query explorer
  • Introducing and using the GA spread sheet add-on
  • Introducing the multi-channel funnel reporting API
  • Introducing the real time reporting API
  • Introducing the embed API for dash boarding
  • Introducing the metadata API
  • Introducing the dimensions and metrics explorer
  • Some really useful API approved applications
  • Auditing your installation for quality and compleatness
  • Wrap up, conclusions, your action plan and feedback


* Google Analytics edit access required

Additional information

Google Analytics Training Curriculum 
Our Google Analytics Training offers you the opportunity to learn about Google Analytics at an introductory but fast moving 101 level through to advanced analysis on 201 and 202 up to architecture, processing, configuration, extending and auditing on 301. In addition, Google Tag Manager 101 runs at end of our four day Google Analytics course so you can learn how best to deploy Google Analytics with Google Tag Manager. 

Day Class or Masterclass? 
Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.

Google Analytics 301 - Architecture, processing, configuration, extending and auditing - 1 Day

£ 499 + VAT