Google Analytics

The Chartered Institute of Marketing

Short course

In London

£ 595 + VAT

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Description

  • Type

    Short course

  • Level

    Intermediate

  • Location

    London

  • Duration

    1 Day

Do you have regular reports from Google Analytics but no real idea what they mean and what matters about them? This Google Analytics course is designed to highlight what matters most for a marketer in this powerful reporting tool. In addition, it will help you to understand what actions to take in common circumstances and how to tailor activities to enhance your business objectives.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This Google Analytics course is for any marketing manager, digital executive or business person who is receiving or creating Google Analytics reports but doesn’t know what ‘right’ looks like. To attend the course requires you to have access to a fully working Google Analytics account for a website, preferably with 'Admin' access to the account.

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Subjects

  • Google
  • Analytics
  • Google analytics
  • Website
  • Marketing
  • Digital Marketing
  • Search
  • Email
  • Social
  • Performance
  • Marketing Analysis

Course programme

Learning outcomes

This Google Analytics training course gives meaning and value to the many reports available for any website. Learn how to:

  • Use and interpret content reports to measure what visitors want from and are doing with your sites.
  • Identify quality traffic and drivers of revenue and conversions to action.
  • Set up and track digital marketing campaigns; search (paid and non-paid), email, social, display, affiliates, etc.
  • Extract actionable insights from the Google Analytics reports to lead performance improvements.
  • See your visitors in real time on your website.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Google Analytics

£ 595 + VAT

The best Internet Marketing courses

See all

See all