Google Analytics

Module 1: Introduction to Google Analytics

• 1.0 Intro Definitions Pt 1
• 1.1 Intro Definitions Pt 2
• 1.3 How Google Analytics Works

Module 2: Fundamentals of Google Analytics

• 2.0 Build Analytics Infrastructure
• 2.1 Setting Up Conversion Data
• 2.2 Input New Users
• 2.3 Setting Up Conversion Data
• 2.4 Examine Extra Points

Module 3: Basics of Google Anayltics

• 3.0 Basic Features
• 3.1 Dashboard
• 3.2 Shortcuts
• 3.3 Adding a Dashboard
• 3.4 Sharing Reports
• 3.5 Alerts
• 3.6 Realtime Analytics
• 3.7 Standard Reports
• 3.8 Views

Module 4: Reports in Google Analytics

• 4.0 Acquisitions Intro
• 4.1 All Traffic Aquasitions
• 4.2 Acquisitions Overview
• 4.3 Acquisition Channels
• 4.4 Cross Development
• 4.5 All Referrals
• 4.6 Campaign
• 4.7 Keywords
• 4.8 Social
• 4.9 Webmaster Tools

Module 5: Behavioral Reports

• 5.0 Behavioral Reports Intro
• 5.1 Dimensions
• 5.2 Content Drilldown
• 5.3 Landing Pages
• 5.4 Exist Pages
• 5.5 Events
• 5.6 Event Flow Report
• 5.7 Working with Events
• 5.8 Site Search Report
• 5.9 Working Site Report
• 5.10 Site Search 2
• 5.11 Site Search 3
• 5.12 Behavior Flow Report
• 5.13 Site Speed
• 5.14 Using Site Speed Search
• 5.15 Page Timings
• 5.16 Speed Suggestions
• 5.17 User Timing Adsense
• 5.18 Experiments
• 5.19 Inpage Analytics

Module 6: Audience

• 6.0 Audience Reports
• 6.1 Location Report
• 6.2 Language
• 6.3 Behavior
• 6.4 Frequency Recency
• 6.5 Engagement Report
• 6.6 Technology Reports
• 6.7 Mobile Reporting
• 6.8 Demographic Report
• 6.9 Interests
• 6.10 Visitor Flow Chart

Module 7: Conversions

• 7.0 Intro
• 7.1 Funnel Visualization
• 7.2 Goal Flow Report
• 7.3 Reverse Goal Path
• 7.4 Goal URLs
• 7.5 Ecommerce Reports
• 7.6 Product Performance Reports
• 7.7 Transactions Report
• 7.8 Time to Purchase Report
• 7.9 Multi-channels Funnels Report
• 7.10 Assisted Conversion Report
• 7.11 Top Conversion Paths Report
• 7.12 Time, Log & Path Length Report
• 7.13 Attribution Report & Model Comparison Tool
• 7.14 Conclusion

Expert Instructor-Led Training
Oxford Applied Training uses only the industry’s finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.


Visual Demonstrations & Multimedia Presentations
Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor.Oxford Applied Training always focuses on real world scenarios and skill-set development.


Quizzes & Exam Simulators
Oxford Applied Training custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding.
This will allow you to gauge your effectiveness before moving to the next module in your course. Oxford Applied Training courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam.


Social Learning & Networking
Oxford Applied Training has designed a world class Learning Management System (LMS). This system allows you to interact and collaborate with other students and Oxford Applied Training employees, form study groups, engage in discussions in our NOW@ Forums, rate and “like” different courses and stay up to date with all the latest industry knowledge through our forums, student contributions, and announcement features. This LMS is unmatched in the industry and makes learning fun and enjoyable.


Flash Cards & Educational Games
Oxford Applied Training knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide flash cards and educational games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of flash cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the course material extremely high.


Navigation & Controls
Oxford Applied Training self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule.