Google analytics - introduction

Richmond and Hillcroft Adult Community College

Vocational qualification

In Richmond upon Thames

£ 95 VAT inc.

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Description

  • Type

    Vocational qualification

  • Location

    Richmond upon thames

  • Start date

    Different dates available

Course Overview:
Google Analytics allows you to discover who is viewing your website, how they found you and how they engaged with your content during their visit. It is a vital tool for evaluating and managing your SEO, web marketing and social media activities.
Using powerful new features such as real-time analytics and visitor flow, this one day course takes a practical approach to obtaining crucial information that you can use to improve the effectiveness of your website and Internet marketing.

Facilities

Location

Start date

Richmond upon Thames (London)
See map
Parkshot, TW9 2RE

Start date

Different dates availableEnrolment now open

About this course

How to Enrol:
How to Enrol

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Subjects

  • Web Marketing
  • Internet
  • Web
  • Approach
  • Internet Marketing
  • Media Marketing
  • Advertising
  • Online Advertising
  • Marketing
  • SEO
  • Social Media
  • Media

Course programme

Course Content:
Installing Google Analytics tracking code

• Understanding the Google Analytics interface
• Understand your website visitors – How they found you, what they did and why they left.
• Evaluate your website content - What is being read?
• Is your content engaging your users?
• Real time management
• Understanding user flow
• Using Google Analytics to evaluate the effectiveness of SEO, Online Advertising and Social media marketing


Assessment Methods:
There is no formal qualification associated with this workshop. However the tutor will set learning activities as part of the learners’ development on this session.

See related categories

Google analytics - introduction

£ 95 VAT inc.

The best Internet Marketing courses

See all

See all