Great Copywriting For Marketers

Overview

Turn any piece of communication into powerful copy that creates interest, attention and generates passion.

Who should attend

Anyone who has to write and produce marketing literature such as brochures, leaflets, flyers and catalogues for external and internal use. It will also benefit staff who deal with design and advertising agencies.

Course objectives

By the end of this course, you will be able to:

> Develop copywriting and communication skills

> Structure and produce powerful brochures and leaflets

> Clarify your message and strength to impact on the audience

> Avoid common copywriting mistakes

Course content

Introduction to Copywriting

> Understanding the psychology of copywriting

> Defining the material's objectives

> Identifying the target audience:

- needs and expectations

> What people expect from your copy

> What makes a good copywriter

Planning and Producing Marketing Litterature

> Setting goals and workable deadlines

> Identifying the main difficulties and obstacles

> Briefing agencies and printers

> Managing costs

Writing the Copy

> Structuring the content

> Choosing style and words

> Adding creativity

> Making your piece more personal

> Creating interest

> Using the layout for maximum impact

> Avoiding common mistakes

Generating Action from your Copy

> Knowing the techniques

> Monitoring the returns

> Evaluating the success of the material

> Evaluating your mistakes or failures

> Identifying the areas for improvement

> Learning from practice and improving your method and style

Training Method

Participants will be requested to write a marketing leaflet and can use this opportunity to reinforce their learning and apply the copywriting techniques learnt.