HNC Advertising & Public Relations
HNC
In Glasgow
Description
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Type
HNC
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Location
Glasgow (Scotland)
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Duration
2 Years
This course aims to train learners for work within the communication industries. The learner will develop abilities to understand the nature and function of advertising and public relations within a wider marketing framework. The learners will develop social skills to enable them to communicate effectively within this environment. Project work, assignments and traditional short answer.
Facilities
Location
Start date
Start date
About this course
One Higher Grade pass in English at grade C or above, and two other passes at Standard Grade (or equivalent) at band 3 or above; or completion of a relevant National Qualification (NQ) including Core Skills Higher Communication (or equivalent) and appropriate subject modules.
Reviews
Course programme
HNC Advertising & Public Relations
KEY FEATURES
This course aims to train learners for work within the communication industries. The learner will develop abilities to understand the nature and function of advertising and public relations within a wider marketing framework. The learners will develop social skills to enable them to communicate effectively within this environment. Project work, assignments and traditional short answer questions
will form the assessment methods. Course Bebo, Facebook, Blog, Twitter (cchnadpr) details available on request.
COURSE CONTENT
A selection of core units includes:
Advertising; Media Analysis; Public Relations; Media Sales; Marketing; Consumer Behaviour; Marketing Research; IT; Copywriting; Digital Imaging; Media Law.
A selection of optional units includes:
Planning a Local Advertising Campaign; Corporate Identity; Brand Management; International Marketing; Economics.
COURSE CODE:
3FHDNAPR
DURATION:
2 years Full time
START DATE:
August - 2010
COMPLETION DATE:
June - 2012
PROGRESSION
Successful completion of the course can allow learners to enter, at junior managerial level, into advertising and public relations agencies or the marketing department of industrial and commercial organisations. Entry is also possible into the 1st year of relevant degree programmes at various universities, or into the 2nd year of the HND Advertising & Public Relations.
SCQF PROGRESSION
7 - 8
HNC Advertising & Public Relations