Hospitality & Tourism Management

Module I: Hospitality Management

• Hotel Operations & Management
• Hospitality Marketing
• Human Resources
• Hospitality Accounting
• Revenue Management

Module II. Tourism Management

• Economic Impact of Tourism
• Travel market structure
• Tourism Operations and Management

Module III. Customer Service and Communication skills Module

• Introduction to Customer Service
• Effective Communications
• Presenting a Positive Professional Image
• Handling Customer Complaints
• Stereotypes
• Signification of Business Communication
• Overcoming Barriers to Communication
• Strategic Relevance of Communication
• Essentials of Oral Communication
• Delivering Persuasive Speech
• Successful Meeting Skills
• Listening Skills
• Understanding Body Language
• Paralinguistic or Paralanguage
• Writing Skills and Styles, Business Letters
• Electronic Communication
• Writing Business Reports
• Writing Applicants Profile or Resume
• Interview Skills
• Negotiation Skills
• Cross Cultural Communication Skills

Module IV. Market research

• Introduction to Market research
• Writing for Marketing
• Customer relationship Management
• Affiliate Marketing
• Video Marketing
• Social Media Channels
• Social Media Strategy
• Email Marketing
• Mobile Marketing
• Data analysis and Conversion optimisation

Module V. Foreign Language Intensive Course (Spanish, French or Russian)

• Official DELE/SIELE exam of Spanish for Foreigners preparation module
• General French or Russian Language test according the initial entrance level

Module VI. Spanish/French/Russian Language for the Tourism Sector Module

Module VII. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search and review
· Developing a research question, hypothesis and methodology
· Managing a research projectIV: Production and Operation Management

Module VIII: Internship

Exams
Interdisciplinary Exam
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam