Hotel Revenue Management: Pricing, Marketing & Distribution
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Overall Good experience.
← | →
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To be more specific with the academic objectives and contents.To plan more activities for the whole of the students. Nice experience in all!
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Short course
In Guildford and London
Description
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Type
Short course
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Level
Beginner
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Location
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Duration
2 Days
The course aims to broaden an understanding of Revenue Management, promising some hard work, fun interactive exercises, along with opportunities to network.
Important information
Documents
- Revenue Management Flyer May 2017.pdf
Facilities
Location
Start date
Start date
Start date
About this course
Attendees will apply their learning by taking part in a competitive web based simulation, responding to business situations, and using market intelligence to make decisions throughout a year of trading. The course will wrap up with an analysis of ‘big data’ together with discussions on future trends in Revenue Management.
The course has been developed to suit those who have had little exposure to Revenue Management previously, but have an interest in understanding the role of a revenue manager in a hotel. It is meant as a foundation course, perhaps for those who are looking for a move into Revenue Management, or to be able to contribute more to this function in an existing role.
Facilitators have over 40 years of practical revenue management experience.
Content features the latest in real time industry developments, showcasing the latest analytical tool in a cloud based solution
We give you time to network – learn amongst your peers and enjoy new perspectives.
The University of Surrey is ranked number 1 for Hospitality and Tourism higher education in the UK, with over 40 years’ experience delivering courses.
We encourage a partnership with you and will support your continued learning by providing supplementary reading, keeping you connected and up to date.
The chance to network in future with other executive education attendees from across our range of programmes.
Upon receiving your request, you will be contacted with further information on this course including how you can sign up.
Reviews
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Overall Good experience.
← | →
-
To be more specific with the academic objectives and contents.To plan more activities for the whole of the students. Nice experience in all!
← | →
Course rating
Recommended
Centre rating
LIJIALU
Eleni Yfandi
Subjects
- Strategic planning and capital expenditure
- KPI and financial analysis and interpretation
- Pricing and market segmentation
- Distribution
- Sales and marketing
- Marketing Analysis
- Marketing Strategy
- Teamwork
- Management
- Pricing Strategy
Teachers and trainers (2)
Janel Clark
Head of Consultancy and Education at SnapShot
Sylvia Ganbert
Teaching Fellow at the University of Surrey
Course programme
The Topics
- Revenue management – its evolution and future
- The customer, who they are, how they book and how to reach them
- Market segmentation
- Distribution and transaction costs
- Pricing and it’s relationship to value
- KPIs and benchmarking
- The importance of online reputation and reviews
- Trends around the management of ‘big data’
Additional information
Hotel Revenue Management: Pricing, Marketing & Distribution