How to Write a Successful Blog

Course review:

Blogging has taken the digital world by storm, a new era of citizen journalism has been heralded in many quarters. But just what is this new revolution about?

This practical one-day course provides an essential guide to blogging

- guiding you through the process of creating a successful, hard-working blog that can have a powerful effect on your marketing and communications.

Using the latest technology your blog can take a central role in your social media strategy or even be used as your main website.

New blogging platforms enable you to send posts via email, live stream events and integrate easily with Twitter. During the course delegates create a live blog with real tools to emphasis the learning points and really get to grips with the issues.

They will be able to try out approaches and techniques in a 'safe' environment with personal support and guidance from the trainer.

Key training areas:

- What is a blog and the main systems for creating a blog

- Anatomy of a blog and blogging basics

- Why posts alone are not enough

- Comments and how to manage them

- Using a blog to drive traffic to your website and to help your SEO strategy

- Using categories and tags intelligently

- Including the extras that really add value

- Using RSS and Twitter with a blog The course is led by digital media consultant and trainer Keith Errington. Keith has worked with many of the top design consultancies in Britain helping them to improve their digital presence.

As a writer he has been editor of Internet Publishing, and authored a regular column for Graphics International on technical and management issues.

He has also acted as an adviser on articles in Creative Review, Direction Magazine, Hot Shoe International and the Financial Times.