The Business: Name, aims, type of businessThe Product:type, quantities, priceThe market:research results, size, who is target,
competition (SWOT), methods of promotion/advertisingPersonnel:Who and what experienceBuying/Production:Costs, suppliers, and which benefitsPremises/Equipment:type, location, cost, machinery ? value, age,
cost. How to cope with expansion.Profit:Likely, turnover, costs, creditFinance:how much owners put in, how much needed,
security (assets), length of borrowing period, when paid back, sources of finance....
