Improve your media pitching skills
Short course
In London
Description
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Type
Short course
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Location
London
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Class hours
7h
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Duration
1 Day
Get more media coverage by improving your pitches. Join our one-day workshop to learn effective techniques through exercises and role play.
Pitching can be the most terrifying but fulfilling part of media relations. Whether you need to develop your style or have just started pitching, you’ll take away quick and easy media pitching techniques that help you get better coverage.
Our course covers pitching by phone and email.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Media Pitching Skills
- Voice
- Telephone Skills
- Communication Skills
- Media Relations
- Persuasion Skills
- Email Pitching
- Interpersonal Communication
- Oral Communication
- Effective Communication
- Business Presentation
- Verbal Communication
- Presentation
- Confidence Training
- Negotiation Skills
- Influencing Skills
- Gain Confidence
Course programme
Course topics include:
- Coming up with strong angles for journalists
- Creating engaging stories for audiences
- Building rapport quickly
- Killer opens and effective closes
- Getting straight to the point
- Writing brilliant email pitches
- Subject lines that get your pitch read
- Using persuasive language
- Choosing optimum pitching times and channels
- Handling difficult conversations with journalists
- Dealing with negative reactions
- Effective follow up and closing techniques
- Planning a sell-in and pitch activities
- Adapting your media pitches to needs and time pressures
- Fitting your work into the publisher’s cycle
Improve your media pitching skills