Information Architecture: Exploring the FundamentalsProgramme
Features Information Architecture (IA) involves understanding your
content and your users in the context of your business and applying that
understanding to the design and structure of your online information
spaces, whether intranet, website or other online content system.
This
one-day introduction will explore the fundamentals of IA and good
usability design. It will involve a blend of presentation, discussion and
practical exercises that can be taken back and applied within your own
organisations.
We'll be looking at what Bob Bater, in his Knowledge
Architecture course, describes as: a portfolio of practices combining
aspects of web design, usability, metadata management and information
science to create information spaces that people find both useful and
usable.
We will look at:
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what IA is and how it fits into your business and processes
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navigation and labelling systems
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usability and user analysis
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search and retrieval systems
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content and content analysis
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metadata and taxonomies
Who should attend?
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information and knowledge professionals
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intranet and product managers
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content and system owners or managers
As well as:
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those who want to know how IA might help their organisation design and
manage more usable content-rich online systems
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those who are currently dealing with users who say they can't find
what they need when they need it from their organisation's systems
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those about to embark upon an enterprise or federated search
initiative, an intranet or website redesign, or are thinking about a
new content management system
By the end of the workshop you will know:
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how to carry out an evaluation of your organisation's website/intranet
to prioritise improvements and increase usability/content findability
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how users typically look for information and interact with your
website/intranet so that you can design better search and navigation
systems
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simple improvements that can be made behind the scenes with your
metadata and content publishing systems that will enhance the user
experience across your website/intranet
