Integrated Marketing Communications Explored
Short course
In Bournemouth
Description
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Type
Short course
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Location
Bournemouth
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Duration
2 Days
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Start date
Different dates available
This Build your own MA (BYOMA) short course has been designed not only to improve your professional expertise, but also your critical thinking of the main disciplines of integrated marketing communications. You will explore both the benefits and tensions of holistic delivery in an increasingly converged environment – how theory informs practice, and how successful campaigns are created; assess the disruptive effect of digital and social media on established planning approaches; you will better appreciate the internal and external demands and tensions that organisations face in producing effectively coordinated campaigns for B2C, B2B and non-profit sectors; and develop skills in evaluating clients’ real life strategies and execution.
Online, offline, above the line or below – do these name tags really matter anymore? Surely marketing communications ‘in the round’ is what we should be seeking to achieve – talking to customers in a way that makes sense to them and is cost-effective for the organisation? Or is integrated marketing communications simply a hollow illusion, more often than not ill conceived and poorly delivered? And if so, why? Throughout this short course all of these questions will be explored.
This course allows you to develop an assignment topic based on your own personal or academic interests, by using online and face-to-face interaction. This will enable your knowledge and confidence to build and therefore succeed in the converging new world of marketing communications.
This short course examines theoretical perspectives relating to the study of integrated marketing communications and relationship marketing in the context of brand development across all platforms. It then proceeds to examine the individual marketing communication tools which contribute to integrated marketing communications, with the exception of advertising.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Sales Promotion
- Benefits
- Marketing
- Marketing Communications
- Relationship Marketing
- Communications
- Communication Training
- Media
Course programme
Integrated Marketing Communications Explored