Most organisations recognise that good communication with their workforce is vital for continued success and profitability. This course is for PR, HR and marketing professionals responsible for internal communication strategies. It considers how digital and web 2.0 technology has affected internal communications models and what an increased emphasis on engagement and conversation means for internal communications strategists.
This course will be as jargon-free as possible. It reviews the digital tools that can be an integral part of successful internal communications and looks at successful business internal communications projects using digital technology.
WHAT WILL I LEARN?
• How digital and web technologies have affected the way your staff and stakeholders communicate and how it will affect your internal communications models
• How to choose the right technology and channels and methods to communicate internally
• How to develop user guidelines and safeguard against information leakage
WHO IS THE WORKSHOP LEADER?
Michelle specialises in Online Public Relations. Formerly the Digital Director at Lexis Public Relations (), she has over 10 years' online PR consultancy and implementation experience working on award winning campaigns and crisis and issues management projects with many blue-chip organisations including Norwich Union, Coca Cola, Domino's, eBay, Camelot and Diageo.
Michelle understands how evolving web technologies are affecting traditional PR models. She has helped PR and marketing professionals embrace the medium by advocating a simple and pragmatic approach and likes to laugh at the lingo ('poke', 'widgets' and 'blogrolls'… you've got to admit that they sound a bit ridiculous).
When she is not glued to a computer, Michelle likes to spend time with her husband and two young children, drink red wine and cook.
