Internal Communications

Overview

Internal communication is a vital element of organisational communication - and one with features that make it different from other PR practice. This course provides you with a full understanding of the processes and tools of internal communications.

Who should attend

Anyone who needs to understand communicating within organisations, especially PR consultancy account executives and managers and in-house practitioners wanting to understand the internal communication process and improve programme performance.

Course objectives

By the end of this course you will:

> Know the principles behind employee communication

> Understand how corporate culture and differing audience needs can affect results

> Create an internal communication strategy and plan

> Know what the most effective communication tools are in the internal context

Course content

What Internal Communications Is and What It Can Achieve

> Communicating strategy

> Change communications

> Living the brand

> Motivation and leadership

Structures and Relationships

> Where internal communications sits

> Recipes for an effective team

> Relationships with others including HR and marketing

Internal Communications Strategy

> Formulating a strategy

> Messages with impact

> Identifying your audiences

> The importance of aligning internal and external comms

The Planning Process

> Who's involved

> Getting the timing right

> Building in feedback

The Tools

> The different methods and channels

> Matching message and method

> Intranets
A Case Study
- an example of successful internal communications in action

Evaluating Internal Communications

> What to measure

> Staff surveys

> Tackling the results of measurement

Training Method

This course uses a mix of small group seminar style and group or syndicate case studies or assignments to provide "hands on" experience.