International Business Strategy
Course
In Bude
Description
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Type
Course
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Location
Bude
International Business Strategy Course International Business Strategy draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business. Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour. Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact. The course is designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers. The ideas which underpin International Business Strategy can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.
Facilities
Location
Start date
Start date
Reviews
Subjects
- International
- IT
- International Business
- Business Strategy
Course programme
Syllabus
Unit 1: Internal Analysis - An Integrated Approach
Introduction
Objectives
- Section 1: Activity-based Analysis
Introduction
1.1 Problems of ambiguity and uncertainty
1.2 An introduction to the activity-based view
1.3 Using activity-based analysis
1.4 Business process re-engineering
Summary
- Section 2: New Product Development Analysis
Introduction
2.1 New product development process
2.2 Organisation of research and development
2.3 First mover advantages
Summary
- Section 3: SWOT Analysis
Introduction
3.1 Traditional SWOT analysis
3.2 Revised SWOT analysis
Summary
- Section 4: Integration through Strategic Architecture
Introduction
4.1 The purpose and value of strategic architecture
4.2 Generating strategic architecture
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Unit 2: Organisational Structure and Strategic Control Systems
Introduction
Objectives
- Section 1: Organisational Structure
Introduction
1.1 The role of structure
1.2 Implications of structural factors
1.3 Choices of organisational structures
Summary
- Section 2: Strategic Control Systems
Introduction
2.1 Role of control systems
2.2 Agency theory
2.3 Governance mechanisms
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Unit 3: Corporate Strategies
Introduction
Objectives
- Section 1: Strategies of Integration
Introduction
1.1 Integration, costs and governance
1.2 Vertical integration
1.3 Horizontal integration
1.4 Virtual integration: licensing and franchising
Summary
- Section 2: Strategies of Merger, Acquisition and Diversification
Introduction
2.1 Mergers and acquisitions
2.2 Diversification
2.3 Diversification and performance
Summary
- Section 3: Strategies of Collaboration
Introduction
3.1 The foundations of collaboration
3.2 Forms of collaborative strategy
3.3 The development and management of collaboration
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Unit 4: The Global Dimension of Strategic Management
Introduction
Objectives
- Section 1: Internationalisation of the World Economy
Introduction
1.1 Modern international trade
1.2 Implications of global shift
1.3 National context and competitive advantage
Summary
- Section 2: Global Business Strategies
Introduction
2.1 Global expansion
2.2 Choosing a globalisation strategy
2.3 Choice of foreign entry mode
Summary
- Section 3: Globalisation and Culture
Introduction
3.1 The concept of culture
3.2 Cultural forms
Summary
Unit Summary
Unit Review Activities
Commentaries on review activities
References
Further Reading
Sample Course Materials
Please click on the logo below to view a few sample pages of the course materials we provide. Whilst this is only a few sample pages, we do hope that it will give you some idea of the quality of the materials we provide. If you have anymore queries in relation to the course materials, please feel free to contact one of our friendly course advisors who will be more than happy to deal with any queries that you may have.
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Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 80 hrs.
International Business Strategy