International Event Management

Our MSc in International Event Management requires an open, critical and inquiring mindset for the social-scientific and applied study of events and management. You will be expected to critically evaluate existing knowledge in the field of event management, debate key issues such as sustainability, ethical event production, or legacy planning, and consider strategic responses to forces impacting on events from the global operating environment.

This is an academic course with a high degree of vocational relevance. The content and delivery of the course is strongly underpinned by the course team's expertise, research activities and in many cases first hand experience of the industry. Industry expertise and application is drawn from areas as diverse as festivals, business events, marketing, consultancy, sport and leisure, all of which enrich the design and delivery of the course.

Course structure

Full-time students attend workshops on two days per week with the part-time route usually requiring one day per week. Teaching methods include group work, case studies, presentations, and live projects. The course is delivered through a variety of approaches including lectures, presentations, tutorials and case studies, with an emphasis on interactive learning.

Areas of study

Adopting a social scientific approach to the analysis of the international event industry, specialist subjects include international event strategy analysis and development, critical issues surrounding risk in modern societies, event project management and international event marketing, sponsorship and fundraising. Conceptual analysis is applied through use of a variety of case studies from mega sport and cultural events to more localised cultural, business or charity events.

Career and progression opportunities

This course is aimed at a broad spectrum of students and practitioners from a variety of backgrounds. It has been designed for those who wish to pursue senior management positions within the events industry or as preparation for further study in international events, such as a PhD.

Mode of Attendance :

Full-time: 1 year

Other Full-Time: Ext. Management Masters + 3 month language route

Other Full-Time: Ext. Management Masters + 6 month language route

Other Full-Time: Ext. Management Masters + BA Business ManTop-Up

Other Full-Time: Ext. Management Masters + Grad Cert in Business