International Fashion Marketing MA
Postgraduate
In London
Description
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Type
Postgraduate
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Location
London
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Duration
12 Months
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Start date
January
The MA International Fashion Marketing brings together two disciplines for which Regent’s is internationally renowned – fashion and marketing – to provide future fashion marketing managers and directors with the practical and intellectual skills to lead and succeed in the vibrant and fast-changing fashion industry. Our MA programme has been developed in consultation with industry experts and designed to ensure that our graduates are best placed to capitalise on new opportunities presented by the most sustained period of creative disruption in fashion since the industrial revolution. Technological innovation is challenging long-established fashion systems and changing the ways in which the industry markets itself globally. Dynamic and fast-paced by nature, the industry is set to continue this period of disruption for the foreseeable future. Our programme will place you at the heart of the fashion-business revolution, located in central London, the heartland of fashion. In addition, you will benefit from a study trip to Milan, included in the fees. Why should I choose this programme? If London is the fashion capital of the world, Regent’s is surely the best place to study in London. Located in royal Regent’s Park, we are often considered to have the most beautiful campus in the UK’s capital city – and with our sister site in neighbouring Marylebone Village, a haven for fashion and design, there is no better location. The programme itself is thoroughly grounded in well-established fashion marketing theory and practice, while also focused on developing your personal, professional and leadership skills, as well as your ability to think creatively in response to change. You will enter the industry in a climate of disruption and uncertainty, particularly to supply chain management and fashion marketing communications, but you will...
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About this course
Study methods The MA International Fashion Marketing is industry-orientated. Experiential learning is therefore fundamental to many of the learning and teaching methodologies used on the programme, and many of the assessments that you will complete. Preparation for your career is also integral to the design of the programme. Lectures and seminars are the most common method of delivery. Whilst these operate on the assumption that you have no prior knowledge of the subject, there is an expectation that you will supplement the knowledge and skills acquired during contact time with your own additional independent learning. The programme is intensive and challenging, echoing the fashion industry. You will be expected to attend lectures, seminars, workshops and presentations by guest speakers, all of which will provide you with a solid foundation for learning. At Regent’s we believe that learning technology should be a...
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Subjects
- Business Studies
- Leadership
- Marketing Tools
- Design
- Marketing
- Fashion Marketing
- International
- Communications
- Industry
- Fashion Textile
Course programme
Length
On the MA International Fashion Marketing you undertake three terms of study, each of which comprises 60 credits, with 180 credits in total.
Modules
Modules are subject to validation.
Our module structure is organised according to the principle that a Regent’s education is intensive and intimate.
You will take modules concurrently each term, with a study trip concluding term 1. While ensuring a strong core, you will be able to choose optional modules such as Trend Analysis, Fashion Buying & Distribution, a language or Luxury Goods. The optional modules enable you to pursue your individual interests so that you can graduate from your programme with an individual profile, ready to pursue your own vision for international fashion marketing.
The programme comprises both core and optional modules:
Core modules
- Fashion Branding and Communications
- Fashion Talent and Leadership
- Marketing Strategy
- Research Methods
- Sustainable Fashion Marketing Strategies
- The Fashion Market and the Global Fashion Consumer
Module options
- Business Start-up
- Fashion Marketing Project – with Placement
- Fashion PR and Catwalk
- Individual Consultancy Project
- Language modules 1
- Language modules 2
- Luxury Goods
- Luxury Services
- Trend Analysis, Fashion Buying and Distribution
- Dissertation
Additional information
With COVID-19 likely to generate worldwide quarantine restrictions and travel disruption for some time, and noting our duty to prevent our students from being impacted by a potential second wave, we've made the decision to deliver the Autumn 2020 Term online and prepare to return to campus in January 2021.
International Fashion Marketing MA