International Marketing BA (Hons) Top Up

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The International Marketing course is designed with a specific focus on marketing in an international context and incorporates the advanced study of at least one European Language. The course will allow you to undertake a more in-depth study of particular areas of interest in marketing to help prepare for a career in international business and marketing.

International Marketing BA course of study typically covers the following:

• international marketing strategy;
• advanced marketing strategy;
• advanced language option.

Plus options such as:

• services and retail marketing;
• marketing communications;
• international business;
• international finance;
• international human resource management.